Brand Tone

Educational and Informative, aiming to demystify the tasting process. Approaching topics with an Accessible and Enthusiastic manner, encouraging curiosity and presenting tastings as a fun, shared experience. Experiential and Social, focusing on the enjoyment and discovery of new tastes together.

Brand Values

• •Experience over Product
• •Knowledge and Curation
• •Community and Shared Pleasure
• •Quality and Variety

Best Practices

• •Lead with the Experience: Always frame the product or event in terms of the experience it offers. Use words like "discover," "explore," "learn," and "share" to focus on the user's journey, not just the product features.
• •Maintain an Educational, Yet Accessible Tone: Explain concepts clearly and simply. Avoid overly technical jargon unless you are explaining it. The goal is to make expertise feel welcoming and exciting, not exclusive.
• •Emphasize Social Connection: Use language that encourages sharing and community. Phrases like "bring a friend," "perfect for date night," or "share with loved ones" reinforce the brand's value of shared pleasure.
• •Ask Engaging Questions: In social media and ad copy, pose questions to your audience (e.g., "What's your favorite type of gin?" or "Ready for an adventure?") to spark curiosity and encourage interaction.
• •Use High-Quality, Evocative Language: Your words should stimulate the senses. Use descriptive adjectives that relate to taste, smell, and sight to make the experience feel more tangible, even through a screen. For example, instead of "good wine," use "a vibrant, crisp white wine with notes of green apple."

Social Perception

Perceived as an Expert Resource and a knowledgeable, reliable source for high-quality spirits and tasting events. Also seen as a go-to Gift and Event Platform for unique, experiential gifts. Acts as a Community Hub for learning and connecting with other enthusiasts, and a Trustworthy Retailer for premium products.

Copy Examples

• •Instagram Post - Headline: Ready to become a Gin expert? Body: Discover the secrets behind your favorite spirit. Join our Gin Tasting in Berlin and explore botanicals, distillation, and the perfect tonic pairing with our expert guides. Tag a friend who needs to come with you! #TastingGuide #GinTasting #BerlinEvents #GinLovers #ExperienceGifts
• •Facebook Ad - Headline: Don't Just Drink Wine. Understand It. Body: Uncork the stories behind every bottle. Our Virtual Wine Tasting brings the vineyard to your living room. Learn to identify aromas, understand tannins, and find your new favorite wine. Perfect for a cozy night in. Book your experience today! [Link] #WineTasting #VirtualTasting #StayHome #WineEducation
• •Website Banner (Homepage) - Headline: The World of Taste, Delivered to You. Body: From curated tasting sets to expert-led virtual events, your next flavor adventure starts here. Explore. Taste. Enjoy. Button: Discover Our Tastings
• •Email Newsletter - Subject Line: A Gift They'll Never Forget. Body: Searching for the perfect gift? Give an experience. Whether it's a deep dive into the world of whisky or a fun and fresh beer tasting, a Tasting-Guide event is a memory in the making. Shop our giftable experiences now. #GiftIdeas #UniqueGifts #TastingExperience
• •Product Description (For a Whisky Tasting Set) - Headline: Your Journey into Whisky Begins Here. Body: This isn't just a set of whiskies; it's a curated education in a box. From the smoky peat of Islay to the smooth notes of the Highlands, our guide will walk you through each flavor profile. Includes three distinct whisky samples and a professional tasting guide. Sharpen your senses and discover your palate. #WhiskyTasting #TastingSet #WhiskyLover