Brand Tone

Educational & Informative, Empowering & Supportive, Scientific & Data-Driven, Trustworthy & Transparent, Approachable & Community-Oriented

Brand Values

• •Personalization
• •Scientific Validation & Evidence
• •Transparency
• •Empowerment through Knowledge
• •Health & Wellbeing
• •Collaboration & Community
• •Accessibility

Best Practices

• •Prioritize Education & Clarity: Always explain the "why" and "how" behind CGM data and personalized nutrition. Avoid overly technical jargon unless clearly defined. Ensure information is accessible and actionable.
• •Emphasize Data and Evidence: Back up statements with references to "real glucose data," "scientific insights," or "verified results." This reinforces trustworthiness and aligns with the core value of scientific validation.
• •Maintain an Empowering and Supportive Voice: Frame content around giving users control and knowledge. Use encouraging language that motivates users on their health journey rather than instilling fear.
• •Be Transparent and Authentic: Acknowledge the complexities of nutrition while showcasing how Tastermonial provides clarity. If discussing brand partnerships, maintain transparency about the validation process.
• •Foster Community and Shared Learning: Encourage interaction, sharing of experiences (where appropriate and with consent), and highlight the collective journey towards better health. Use inclusive language.

Social Perception

Innovative & Helpful, Trustworthy Resource, Empowering for Dietary Management, Focus on Data-Backed Claims, Educational Tool

Copy Examples

• •Headline: Stop Guessing, Start Knowing. Body: Tired of food labels that confuse more than clarify? Tastermonial uses real glucose data to show you exactly how foods impact *your* body. Unlock personalized nutrition with our at-home CGM experiment kits. Your health journey, backed by science. Call to Action: Discover Your Food Truth.
• •Headline: Beyond the Hype: Food Claims, Verified. Body: For health-conscious brands & curious eaters. Tastermonial provides third-party validated glucose response data. Prove your product's benefits or find foods that truly work for your body. Because what you eat should heal, not harm. Call to Action: Get Verified | Test Your Foods.
• •Headline: Your Metabolism, Uncovered. Body: Ever wonder why some "healthy" foods leave you sluggish? With Tastermonial and a CGM, track your unique blood sugar responses. Learn what to eat to optimize energy, manage weight, and feel your best. It's your data, your rules. Call to Action: Start Your Personalized Nutrition Experiment.
• •Headline: Taste a Testimonial. Test a Taste. Body: Join the Tastermonial community and transform how you see food. Our app and experiment kits connect you with your body's unique responses, helping you build a diet that’s truly yours. Contribute to real science, one bite at a time. Call to Action: Join Tasterforce & Experiment!
• •Headline: Is Your "Healthy" Snack Really Helping? Body: Don't let misleading marketing dictate your diet. Tastermonial’s CGM-powered insights help you see the real impact of foods on your blood sugar. Make informed choices, discover truly beneficial products, and take control of your metabolic health. Call to Action: Learn More & Shop Kits.