Brand Tone

passionate, authentic, premium, culturally connective

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality & Premium Selection
• •Cultural Connection
• •Passion

Best Practices

• •Always connect the product back to the brand's unique narrative", "Use evocative, respectful language
• •Educate, don't just sell
• •Emphasize quality and exclusivity
• •Maintain a consistent visual identity

Social Perception

Niche, high-quality importer with a compelling backstory; specialists offering unique, historically rich products, enhanced by founder's rugby background; perceived positively for authenticity.

Copy Examples

• •From the cradle of wine to the heart of Ireland. Taste of Georgia is more than a wine importer; it's a story of heritage, friendship, and the passion to share 8,000 years of winemaking history in every bottle. Discover the legendary flavours of Georgia, curated for the discerning Irish palate.
• •Meet Saperavi Reserve 2016 from Tsinandali Estate. Grown in the unique terroir of the Kakheti region and bottled at the historic domain of the Chavchavadze family, this isn't just a red wine. It's a taste of Georgian legacy. Bold, complex, and unforgettable. #TasteOfGeorgia #GeorgianWine #Saperavi #IrishWineLovers #LegacyInABottle
• •Our Tsinandali Estate 'Sophia' is an elegant white wine born from a blend of Georgian Rkatsiteli and Mtsvane grapes. With crisp notes of quince and a hint of wild flowers, it embodies the spirit of the Tsinandali Estate, where classical winemaking was born. Perfect for pairing with seafood or enjoying as a sophisticated aperitif.
• •Founded by a professional rugby player and his business graduate friend, Taste of Georgia was born from a desire to connect two cultures: the rich, ancient heritage of Georgia and the vibrant spirit of Ireland. We personally select every wine, working with vineyards that share our commitment to tradition and exceptional quality.
• •Be the first to experience our new arrivals from Georgia's family-run vineyards. Exclusive wines, incredible stories.