Brand Tone

Sophisticated, serene, and educational, maintaining a professional yet approachable and calming voice that invites consumers into a refined world of tea.

Brand Values

• •Quality and Craftsmanship
• •Sensory Experience
• •Health and Well-being
• •Authenticity and Tradition

Best Practices

• •Maintain a Refined Vocabulary: Use evocative and descriptive language that speaks to the sensory aspects of tea. Words like "infusion," "aroma," "notes," "terroir," and "finish" will reinforce the brand's expertise.
• •Educate and Inform: Share knowledge about the origins of the teas, their health benefits, and ideal brewing methods. This positions the brand as a trusted guide in the world of tea.
• •Emphasize the "Experience": Consistently frame tea drinking not just as a beverage choice, but as a holistic experience. Use language that encourages mindfulness, relaxation, and personal ritual.
• •Uphold Visual and Textual Harmony: Ensure that the sophisticated tone of the copy is matched by high-quality, elegant visuals on the website and social media. The aesthetic should always reflect the premium nature of the products.
• •Engage with Grace: When interacting with customers online, maintain a polite, respectful, and helpful tone. Address inquiries and feedback with the same level of sophistication that characterizes the brand's outbound communications.

Social Perception

Taste-Experience is perceived as a purveyor of premium, high-quality teas. Customers appreciate the flavor and aroma of the products, viewing the brand as a trustworthy source for specialty teas that appeals to both seasoned tea lovers and newcomers. The visual presentation contributes to a perception of elegance and quality.

Copy Examples

• •Discover the delicate whispers of our new Silver Moon White Tea. Each leaf is a testament to purity, offering a subtle, sweet infusion that calms the mind and delights the senses. Elevate your moment of peace.
• •The art of tea is a conversation with nature. Experience the rich narrative in every cup of our Heritage Oolong. #TasteExperience #ArtOfTea #MindfulSipping
• •A journey of flavor awaits. For a limited time, enjoy a complimentary tasting set with any purchase over €50. Explore the world of Taste-Experience and find your perfect infusion.
• •In the chaos of daily life, find your sanctuary. Our organic herbal infusions are crafted to restore balance and promote well-being. Sip, breathe, and rejuvenate with Taste-Experience.
• •Bold, rich, and invigorating. Our Royal Assam Black Tea is a celebration of strength and character. With notes of malt and a hint of dark chocolate, it’s the perfect companion for a powerful start to your day.