Brand Tone

passionate, educational, and premium

Brand Values

• •Authenticity and Heritage
• •Quality and Specialization
• •Community and Connection
• •Experience over Product

Best Practices

• •Emphasize Storytelling
• •Use a Lexicon of Place
• •Maintain an Educational Tone
• •Adopt a Premium Voice
• •Speak with Passion

Social Perception

specialist and trusted guardian of regional identity

Copy Examples

• •This is more than a wine. It's the taste of our hills, the story of our ancestors, and the passion of our friends. This is Derthona. Discover the soul of Colli Tortonesi in every bottle. Link in bio to bring home a piece of our heritage.
• •A Taste of Tradition: The New Vintage of Barbera Monleale Has Arrived.
• •From Soil to Sip: An Exclusive Masterclass on the Secrets of Timorasso. Limited spots available. Book your journey into the heart of Derthona.
• •Crafted from the rediscovered Timorasso grape, this wine is a testament to the resilience and unique terroir of the Tortona Hills. Expect a vibrant, full-bodied white with notes of honey, flint, and citrus—a complex and elegant experience that evolves beautifully with time. A true expression of our land.
• •Taste Derthona was born from a simple belief: that the best experiences are local, and they deserve to be shared. We are a group of friends, raised among the vineyards of the Colli Tortonesi, on a mission to bring the unique character and celebrated wines of our home to the world.