Brand Tone

Creative, Approachable, and Playful

Brand Values

• •Personalization & Self-Expression
• •Local & Family-Oriented
• •Quality & Craftsmanship
• •Thoughtful Gifting

Best Practices

• •Embrace "Vous" and "Tu": Know when to use the formal "vous" (e.g., official website descriptions, ads) for professionalism and the informal "tu" (e.g., social media captions, replies) to build a friendly, approachable connection, especially on platforms like TikTok.
• •Lead with Creativity: Always frame the products around the concept of personalization and imagination. Use words like "create," "design," "imagine," and "your idea" to empower the customer. The product isn't just a mug; it's a canvas.
• •Highlight the "Québecois" Identity: Subtly weave the brand's local roots into the copy where appropriate (e.g., "Made with love in Québec," "A local family business"). This builds trust and a sense of community with the target audience.
• •Keep it Playful and Witty: Don't be afraid to use humor, puns (like the brand name), and pop culture references that align with your audience's interests (e.g., gaming, memes). This makes the brand more relatable and memorable.
• •Focus on the "Why," Not Just the "What": Instead of just saying "We sell custom mugs," say "We help you create the perfect gift that will make them smile." Focus on the emotional benefit—the joy of giving or receiving something truly unique.

Social Perception

The public perceives Tassemoiça as a niche, creative small business specializing in custom-printed drinkware and gifts. They are seen as a go-to source for personalized items in the Québec market. Their active and transparent presence on TikTok builds a perception of an authentic and hands-on brand that is passionate about its products.

Copy Examples

• •Some mornings require more than just coffee. They require a statement. 😉 Our custom ceramic mugs are here to speak your truth. Got a fun idea or an inside joke? We'll print it. Your daily routine just got a lot more personal. #Tassemoiça #CustomMug #MorningCoffee #MadeInQuebec #PersonalizedGift
• •You dream it, we print it! ✨ From wild ideas to your new favorite tumbler. What should we make next? #sublimation #tassemoica #smallbusiness #customgift #pourtoi #quebec
• •Adventure calls, and your drink should be ready. Whether it's piping hot coffee on a cold hike or ice-cold water after a workout, our insulated bottle keeps it perfect for hours. But why settle for boring? Add your name, a motivational quote, or a design that screams 'you'. It's not just a bottle; it's your trusty sidekick. Built for the journey, designed by you.
• •Stop searching for the perfect gift. CREATE it. With Tassemoiça, you can put their favorite meme, a beloved pet photo, or a meaningful date on a high-quality mug, bottle, or puzzle. Give a gift that’s 100% original and 100% from the heart. Shop our personalized collection now!
• •Psst... Your custom Christmas gift is waiting. Don't just give a gift, give a memory. See our new festive designs and create something unique before the holiday rush!