Brand Tone

Heartfelt & Emotional, Friendly & Approachable, Creative & Inspiring, Joyful & Celebratory, Slightly Playful/Humorous (on occasion)

Brand Values

• •Personalization & Individuality
• •Emotional Connection
• •Quality
• •Joy of Giving
• •Ease of Creation

Best Practices

• •Embrace "Herz" (Heart) in Your Language: Consistently use words and phrases that evoke emotion, warmth, love, and connection. Think "heartfelt," "cherish," "memories," "love," "joy," "special."
• •Speak Directly and Inclusively: Use "you" and "your" to make the customer feel directly addressed and involved in the creative process. Foster a sense of collaboration in creating something special.
• •Highlight the "Why" Behind the Gift: Focus not just on the product features, but on the emotional impact of giving and receiving a personalized item – strengthening relationships, celebrating milestones, bringing smiles.
• •Keep it Positive and Uplifting: The overall tone should be optimistic and celebratory, aligning with the joyful occasions the products are designed for. Even when addressing a need (like a farewell gift), frame it positively.
• •Encourage Creativity and Personal Expression: Use language that inspires customers and makes them feel empowered to create something unique. Phrases like "Unleash your creativity," "Your story, your design," "Make it uniquely theirs" can be effective.

Social Perception

Positive & Gift-Oriented, Associated with Special Occasions, Seen as a Creator of Keepsakes

Copy Examples

• •Headline for a new mug collection: "Pour Your Heart Out. ☕️💖 Design a mug that tells your unique story. Start creating memories, one sip at a time."
• •Instagram caption for a Mother's Day post: "Mom deserves more than just a gift; she deserves a daily reminder of your love. 🥰 Design a personalized 'Tasse mit Herz' that warms her hands and her heart. What special message will yours hold? #TasseMitHerz #MothersDayLove #GiftFromHeart #PersonalizedJoy"
• •Website banner for Valentine's Day: "More Than Just a Mug, It's a Message from the Heart. ❤️ Create a one-of-a-kind Valentine's gift that says 'I love you' with every coffee break. Design your love story now! [Shop Valentine's Gifts]"
• •Product description snippet for a customizable photo mug: "Your favorite faces, your cherished moments, all wrapped around their new favorite mug. ✨ Just upload your photo, add a sweet note, and let us bring your heartfelt creation to life. It’s more than a mug; it's a hug they can hold. [Design Yours]"
• •Email subject line for a birthday promotion: "🎂 Make Their Birthday Unforgettable! A Personalized 'Tasse mit Herz' Awaits..." (Body: "Give the gift of a thousand smiles! Design a unique mug with their photo, a funny quote, or a heartfelt message. It’s the birthday surprise they’ll use and cherish every day. Let's create some joy! [Create a Birthday Mug]")