Brand Tone

Authentic, Trustworthy, and Educational.

Brand Values

• •Natural Purity
• •Ethical Practices
• •Authenticity & Tradition
• •Transparency

Best Practices

• •Lead with Honesty: Always start with transparent and factual information. Phrases like "100% Natural," "Made in France," or "Sourced from Morocco" should be prominent. This builds on the established trustworthy tone.
• •Focus on Education: Frame product benefits around education. Instead of just saying "it works," explain *how* it works (e.g., "Rich in Vitamin E and essential fatty acids to protect against free radicals"). This reinforces the brand's expert positioning.
• •Use an Authentic, Grounded Vocabulary: Avoid overly trendy slang or corporate jargon. Use words like "artisanal," "authentic," "pure," "traditional," and "ethically sourced" to consistently reflect brand values.
• •Create an "Ingredient-First" Narrative: Tell the story of your ingredients. Dedicate posts, emails, and web content to the origin and benefits of prickly pear, Nila powder, and rose water. This connects the customer to the brand's traditional roots.
• •Maintain a Clear and Direct Voice: Keep sentences clear and to the point, especially in important sections like FAQs and product descriptions. This ensures the educational and trustworthy tone is never lost in confusing language.

Social Perception

Emerging and Niche.

Copy Examples

• •Unlock Ancient Moroccan Beauty Secrets. Pure, potent, and precious. Our Prickly Pear Seed Oil is cold-pressed in Morocco to bring you an unrivaled anti-aging elixir. Rich in Vitamin E, it deeply hydrates, repairs skin, and restores your natural radiance. Ready for a glow-up, the natural way? Tap to shop. #TassaditBeauty #PricklyPearOil #NaturalSkincare #MoroccanBeauty
• •Rooted in Tradition. Crafted by Nature. Discover artisanal soaps from France and authentic beauty oils from Morocco. 100% natural, always cruelty-free.
• •Your skin will thank you. Meet our 100% Natural Rose Water.
• •Tired of chemicals in your skincare? So are we. Tassadit Beauty offers a pure and powerful alternative. Our products are crafted with ethically sourced, natural ingredients you can trust. From our French-made soaps to our Moroccan oils, we bring you the best of nature, free from synthetics. Shop our collection now for 20% off your first order!
• •Tassadit Beauty - Nila Powder Radiance Routine Embrace the traditional Saharan secret to a brighter, more even complexion. Our Nila Powder is sourced directly from Morocco and is celebrated for its natural clarifying and moisturizing properties. This raw, potent cosmetic is your go-to for diminishing dark spots and illuminating your skin with a healthy, authentic glow.