Brand Tone

Passionate, Personable, and Meticulous.

Brand Values

• •Artistic Skill & Quality
• •Fandom & Community
• •Authenticity
• •Customer Trust

Best Practices

• •Always let the genuine love for the subject matter shine through. Use enthusiastic and evocative language when describing the artwork and the stories behind it.
• •Consistently mention the high-quality materials used (e.g., "Winsor & Newton watercolours," "archival grade inks," "100% cotton rag paper"). This reinforces brand value and justifies the price point.
• •Continue to write in the first person ("I," "my studio"). Address the community directly with questions and personal anecdotes. This preserves the "artist-to-fan" relationship, not a "business-to-consumer" one.
• •Incorporate relevant names, quotes, and hashtags that are recognizable to the target audience (#atlastiseethelight, #othermother, #eugenefitzherbert). This signals authenticity and in-group knowledge.
• •In all transactional copy (FAQs, product descriptions, shipping info), be direct, clear, and detailed. Providing specific information about shipping times, materials, and care instructions builds confidence and manages customer expectations effectively.

Social Perception

Highly Positive: Customers perceive the brand as representing a highly skilled artist who is reliable, professional, and fosters a community hub for fans.

Copy Examples

• •At last, I see the light! ✨ I poured so much passion into capturing the magic of this lantern scene. Every brushstroke is a tribute to Rapunzel and Flynn’s journey. This original is sold, but you can bring the magic home with a fine art print, available now on archival-quality paper to last a lifetime. Link in bio! #tangled #disneyart #watercolor #rapunzel #fanart
• •Celebrate 8 Years of Art & Magic! To thank you for your incredible support, enjoy 25% off all prints, stickers, and keyrings. Each piece is crafted with care, from my studio to your home. No code needed. #taskreations #art #sale #anniversary
• •Watch a blank page transform into a fairytale. ✨ Here’s a peek at the meticulous process behind my latest Cinderella watercolor, complete with GusGus and Jaq! What character should I paint next? Let me know! #cinderella #disneyart #watercolorpainting #artprocess #ukartist
• •Carry your fandom with you. This isn't just a bag; it's a wearable piece of art, hand-painted with professional, waterproof, and crack-proof paint. From Coraline to your favorite anime hero, I'll work with you to create a one-of-a-kind piece that tells your story. Commission slots open via Instagram on the first of the month!
• •Welcome! I'm Tas, the artist behind every piece in this shop. Whether you're looking for a vibrant print to brighten your walls or a unique handmade gift, you'll find it here. Every item is created with professional materials and shipped with the utmost care from my UK studio. Thank you for supporting a full-time traditional artist!