Brand Tone

Established and Trustworthy, Value-Oriented, Aspirational yet Accessible, Customer-Focused and Helpful, Comprehensive

Brand Values

• •Quality
• •Value for Money
• •Customer Satisfaction
• •Heritage and Experience
• •Adaptability
• •Community Focus (implied)

Best Practices

• •Always Emphasize Value and Quality: Whether it's a high-end furniture piece or a DIY tool, the copy should consistently link the product to both its quality and its fair price point or current discount.
• •Maintain a Helpful and Knowledgeable Voice: Reflect the expertise of the in-store staff by providing useful tips, style advice, or clear product benefits in the copy.
• •Incorporate Heritage When Relevant: Casually mentioning their long-standing presence can reinforce trust and reliability without sounding dated. For example, "Trusted by families for generations..."
• •Keep an Aspirational but Inclusive Tone: Showcase beautiful home settings and quality items in a way that feels achievable and welcoming to a broad audience, not exclusive. Use phrases like "your dream home, made affordable."
• •Ensure Clarity and Ease of Understanding: Whether describing a product, a promotion, or store services, the language should be straightforward, making it easy for customers to get the information they need and understand the benefits.

Social Perception

Trusted Retailer, Go-To for Home Needs, Good Value Provider, Improving Online Experience, Resilient Local Business

Copy Examples

• •Headline: Transform Your Home for Less: Decades of Quality, Today's Best Prices. Body: For over 60 years, Taskers has been the trusted name for beautiful homes. Discover our latest collections of quality furniture and stylish homeware, all at prices that make your dream home a reality. Shop online or visit our Aintree showroom.
• •Social Media Post (Instagram - with an image of a stylish living room setup): Create your perfect sanctuary. ✨ From plush sofas to elegant decor, find everything you need to express your style at Taskers. Huge discounts in-store and online now! #TaskersHome #HomeInspo #LuxuryForLess #QualityFurniture
• •Email Subject: Your Complete Home Solution Awaits at Taskers! Email Body: Planning a refresh or a complete makeover? Taskers is your one-stop shop! Explore thousands of quality homewares, DIY essentials, and stunning furniture collections. Our experienced team is ready to help you create the home you've always wanted. Click here for inspiration and unbeatable offers!
• •Website Banner: Taskers: Quality You Can Trust, Prices You'll Love. Sub-text: Furnishing homes with passion and expertise for generations. Explore our extensive range and enjoy exceptional value.
• •Promotional Ad: Big Savings, Beautiful Homes! Get Up to 60% Off Selected Furniture & Homeware at Taskers. Call to Action: Shop Now & Save! Visit TaskersTheHomeStore online or our Aintree megastore.