Brand Tone

aspirational, empowering, friendly, and modern

Brand Values

• •Innovation: Committed to incorporating cutting-edge technology like negative ion technology and cordless designs.
• •Convenience & Portability: Focus on providing styling tools that can be used 'anytime, anywhere,' catering to a mobile lifestyle.
• •Quality & Performance: Aim to offer high-quality, salon-worthy results at an affordable price.
• •Customer-Centricity: Emphasize listening to customer feedback to shape product development and improve user experience.
• •Empowerment: Aim to democratize professional-grade styling, allowing individuals to express themselves confidently.
• •Affordability: Strive to make premium hair styling accessible.

Best Practices

• •Use Empowering and Aspirational Language: Words and phrases should evoke confidence, freedom, and the ability to achieve desired looks easily.
• •Maintain a Friendly and Relatable Voice: Address the customer directly, acknowledge their styling challenges, and present products as helpful solutions.
• •Highlight Convenience and Innovation: Consistently emphasize the benefits of cordless technology, portability, and smart design features.
• •Incorporate Brand-Specific Hashtags and Slogans: Regularly use terms like #TashHair, #StyleWithoutLimits, #BeFanTASHtic, #TashItUp to reinforce brand identity.
• •Showcase Real User Experiences (with permission): Use testimonials and user-generated content to build authenticity and social proof, reflecting the brand's impact on everyday lives.

Social Perception

Customers generally perceive Tash Hair products as innovative, convenient, and good value for money, especially for their portability. The cordless feature is highly appreciated. The brand is seen as a solution for quick and easy hair styling on the go. There's a positive association with making everyday a 'good hair day' and feeling 'fantastic.' Some customers have expressed dissatisfaction with product reliability or customer service in specific instances. However, the brand also shows efforts in customer service by responding to concerns. Influencer collaborations and social media contests have helped build positive brand recall and engagement.

Copy Examples

• •Tired of bad hair days on the go? Unleash your inner stylist anytime, anywhere with Tash Hair's cordless wonders. #StyleWithoutLimits #TashHair
• •From boardroom chic to beachy waves, get flawless hair in minutes. Our Tash Twirl curler is your secret weapon for effortless glam. #BeFanTASHtic #CordlessCurls
• •Don't let cords tie you down! Experience the freedom of Tash Hair's portable straighteners and curlers. Salon-perfect hair, now fits in your handbag. #TravelReadyBeauty #TashItUp
• •Life's too short for boring hair. And too busy for complicated styling. Tash Hair: Innovative tools for your fast-paced life. Look good, feel unstoppable. #EffortlessStyling #ModernHair
• •Join the #TashHairTribe and say goodbye to salon queues! Get professional results from the comfort of your home, or car, or… well, anywhere! #HairGoalsOnTheGo #SimplyTash