Brand Tone

nostalgic, artisanal, and friendly

Brand Values

• •Quality Craftsmanship: Repeated emphasis on genuine leather, hand-sewn details, and durable construction.
• •Timeless Style: Focus on retro and vintage designs that are described as classic and beautiful.
• •Customer Satisfaction: Evident through prompt customer service, positive reviews, and willingness to engage with customers.
• •Individuality/Personalization: Offering customization options and unique designs.
• •Heritage: Referencing a long family history in leather production.

Best Practices

• •Embrace Vintage Vocabulary: Use words like 'classic,' 'timeless,' 'heritage,' 'retro-inspired,' 'heirloom-quality,' and 'artisanal' to reinforce the brand's aesthetic and values.
• •Tell the Story: Weave in the narrative of family tradition, handmade processes, and passion for leathercraft into product descriptions and brand communication.
• •Maintain a Warm and Approachable Voice: Address customers in a friendly, slightly informal yet respectful manner. Use welcoming language in greetings and sign-offs.
• •Focus on Sensory Details: Describe the feel of the 'soft genuine leather,' the 'sturdy' hardware, and the visual appeal of the 'beautiful' designs to create a more immersive experience.
• •Highlight Uniqueness and Craftsmanship: Emphasize what makes Taschenkinder different – the unique designs, the hand-sewn details, the quality of the materials, and the option for personalization.

Social Perception

Positive: Customers overwhelmingly perceive Taschenkinder as a provider of high-quality, beautiful, and unique vintage-style leather bags. They are praised for good craftsmanship and customer service.

Copy Examples

• •Step back in time with our 'Sophie' kiss-lock purse. Handcrafted with the softest genuine leather and a wink to vintage charm, it’s more than a bag – it’s a story waiting to be carried.
• •Remember the elegance of a bygone era? We’ve bottled it in our 'Aurelie' handbag. Each stitch is a testament to our family's decades of leather love, made for today's discerning woman.
• •Tired of the same old bags? Discover Taschenkinder – where classic design meets loving craftsmanship. Find your unique piece that feels like it was made just for you.
• •Hello, lovely! Looking for a companion that’s both stylish and built to last? Our retro-inspired leather bags are designed with passion and made by hands that understand true quality.
• •From our workshop to your wardrobe: a touch of vintage, a whole lot of heart. Explore the Taschenkinder collection and find a bag that tells your story.