Brand Tone

Elegant and Sophisticated, Heritage-Focused and Authentic, Quality-Conscious and Trustworthy, Customer-Centric and Welcoming

Brand Values

• •Authenticity
• •Quality
• •Cultural Heritage
• •Customer Delight/Satisfaction
• •Elegance and Style

Best Practices

• •Prioritize 'Authenticity' and 'Heritage': Consistently use terms that evoke tradition, genuine craftsmanship, and cultural roots (e.g., 'authentic,' 'heritage,' 'traditional,' 'artisan,' 'original branded').
• •Emphasize 'Quality' and 'Craftsmanship': Regularly highlight the superior materials, meticulous stitching, and attention to detail in product descriptions and brand messaging (e.g., 'premium,' 'finest,' 'meticulously crafted,' 'high-quality,' 'exceptional').
• •Maintain an 'Elegant' and 'Sophisticated' Voice: Use refined language that appeals to a desire for graceful and stylish attire. Avoid overly casual slang or colloquialisms. Focus on words like 'elegance,' 'sophistication,' 'timeless,' 'graceful,' 'chic.'
• •Be 'Customer-Focused' and 'Inviting': Use welcoming and helpful language. Address the customer directly and highlight how the products and services meet their needs for special occasions or everyday elegance (e.g., 'your perfect outfit,' 'discover,' 'explore,' 'we are here to help').
• •Ensure Clarity and 'Trustworthiness': Be clear and transparent in all communications, especially regarding product details, sourcing (if ethically relevant), and quality assurances. This builds trust and reinforces the brand's commitment to its values. Back up claims of quality with specific details where possible (like their existing Quality Assurance page).

Social Perception

A specialized retailer of traditional Pakistani and Indian attire, particularly for the Canadian market. Focused on authenticity and brand names from Pakistan. A provider of high-quality garments, given their detailed quality claims.

Copy Examples

• •Headline: Experience Timeless Elegance: Authentic Pakistani Designer Wear. Body: Discover Tarz-e-Mashriq, where heritage meets contemporary style. We bring you 100% original branded suits directly from Pakistan, meticulously crafted for an impeccable finish. Elevate your wardrobe with tradition, quality, and grace. Shop our curated collection today.
• •Headline: Wrap Yourself in Authenticity. Unveil True Pakistani Craftsmanship. Body: At Tarz-e-Mashriq, we are passionate about preserving the artistry of Pakistani fashion. Each piece in our collection is a testament to quality and authentic design, sourced to bring you the finest traditional wear. Find your perfect ensemble and celebrate your heritage with pride.
• •Headline: More Than Just Clothing, It's a Legacy. Tarz-e-Mashriq – Wear Your Story. Body: Connecting you with the rich tapestry of Eastern fashion. Our Pakistani and Punjabi suits are selected for their exceptional quality and intricate details, ensuring you look and feel your best for every occasion. Explore designs that speak to elegance and tradition.
• •Headline: Quality You Can Trust, Styles You'll Adore. The Finest Pakistani Suits in Canada. Body: From luxurious fabrics to flawless stitching, Tarz-e-Mashriq is committed to excellence. Our rigorous quality assurance means you receive only the best. Discover a world of authentic designer wear and enjoy the confidence that comes with true craftsmanship.
• •Headline: Celebrate Every Moment with Tarz-e-Mashriq. Elegance Redefined. Body: Looking for that perfect outfit? Explore our exquisite range of Pakistani suits, blending classic charm with modern sophistication. Curated for the discerning woman, our collection offers authentic designs and superior quality for a truly special touch.