Brand Tone

Sophisticated & Elegant, Authoritative & Expert, Passionate & Traditional, Innovative & Modern, Accessible Luxury

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Innovation & Creativity
• •Authenticity
• •Passion
• •Sustainability & Respect for Nature
• •Accessibility

Best Practices

• •Emphasize Heritage & Authenticity: Always weave in the brand's rich history, family origins, and connection to the Langhe region. Use terms like "since 1975," "artisanal," "traditional recipe," "heart of Piedmont."
• •Showcase Quality & Expertise: Use confident and knowledgeable language. Highlight the careful selection of ingredients, awards, and the unique characteristics of truffles. Terms like "finest," "meticulously crafted," "award-winning," "expertly preserved."
• •Balance Tradition with Innovation: Talk about time-honored methods alongside groundbreaking new products and techniques. Show how innovation makes tradition even more accessible or versatile.
• •Maintain an Elegant & Sophisticated Voice: Use evocative and refined language. Avoid overly casual slang or overly technical jargon. The tone should reflect the premium nature of the products. Think "culinary artistry," "exquisite aroma," "unforgettable experience."
• •Connect with Passion & Sensory Detail: Describe the taste, aroma, and experience of using Tartuflanghe products. Convey the passion behind the brand. Use descriptive words that appeal to the senses, inviting the customer to imagine the luxurious experience.

Social Perception

High-Quality & Gourmet, Innovative Leader, Authentic & Trustworthy, Esteemed by Professionals, Aspirational yet Approachable

Copy Examples

• •Unlock the essence of Piedmont. Our new [Specific Truffle Type, e.g., White Alba] Truffle Oil is a tribute to tradition, meticulously crafted to bring generations of Langhe passion and uncompromising quality straight to your table. Elevate your everyday.
• •More than pasta, it's an experience. Tartufissima, the world's first truffle pasta, born from a dream in 1975. Taste the innovation that enchanted gourmands globally – an authentic blend of artisanal tradition and the exquisite aroma of real Italian truffles.
• •Indulgence, redefined. Discover the sophisticated crunch of our truffle [chips/nuts], where the earth's rarest gems meet artisanal craftsmanship. A moment of pure, accessible luxury for the discerning palate.
• •From Beppe and Domenica's vision in 1975 to today, Tartuflanghe has always been about sharing the soul of Langhe. Every truffle, every creation, carries our family's passion and the rich heritage of our land. Taste the story.
• •The future of flavor, rooted in tradition. Our revolutionary [NoH2O® freeze-dried truffle / Perlage® truffle caviar] captures the authentic intensity of fresh truffles, offering culinary creativity without compromise. Experience the innovation that chefs adore.