Brand Tone

Proud and celebratory of Scottish heritage, while also being contemporary, inclusive, and customer-focused.

Brand Values

• •Heritage and Cultural Celebration
• •Quality Craftsmanship
• •Inclusivity and Empowerment
• •Community Building
• •Customer Satisfaction
• •Modernity and Style
• •Educational Outreach
• •Sustainability

Best Practices

• •Emphasize Storytelling: Weave narratives about Scottish history, clan significance, and the meaning behind tartan patterns into product descriptions, social media, and blog posts.
• •Balance Tradition with Modernity: Use language that respects the depth of Scottish heritage while highlighting the contemporary style and wearability of the products.
• •Foster Community: Encourage user-generated content by asking customers to share photos wearing or using Tartan Vibes products, and use inclusive language that welcomes everyone interested in Scottish culture.
• •Maintain a Proud and Positive Voice: Communications should reflect pride in Scottish culture and the quality of the products, inspiring customers to feel the same.
• •Be Transparent and Responsive: Address customer inquiries and feedback openly and politely, especially concerning aspects like shipping or product quality, to build trust.

Social Perception

The brand is perceived as a purveyor of Scottish heritage through fashion and lifestyle items. They are seen as revitalizing Scottish heritage with chic tartan apparel for a global audience.

Copy Examples

• •Wrap yourself in history. Our [Clan Name] tartan blanket is more than warmth; it's a connection to your roots. #TartanVibes #ScottishHeritage
• •From the Highlands to your home. Discover timeless tartan designs that tell your family's story. Shop Tartan Vibes Clothing. #ClanPride #ModernScot
• •Wear your legacy. Our contemporary tartan apparel blends ancient tradition with modern style. Find your clan, find your vibe. #ScottishFashion #TartanEverywhere
• •It's not just a pattern, it's a piece of you. Explore our exclusive collection of [Product Type, e.g., Tartan Polo Shirts] and carry your heritage with pride. #TartanVibesClothing #MyRoots
• •Gift the spirit of Scotland. Unique tartan accessories and home decor that speak volumes. Perfect for those who cherish their ancestry. #ScottishGifts #HeritageInspired