Brand Tone

authentic, personal, inspiring, welcoming, heartfelt, educational

Brand Values

• •Cultural Heritage
• •Originality and Artistry
• •Positivity and Love
• •Meaning and Representation

Best Practices

• •Always Lead with Heart: Start and end communications with warmth and gratitude. Using phrases like 'Yá'át'ééh,' 'With Peace, Love, & Positivity,' and 'Ahéhee'!' reinforces the brand's personal and welcoming nature.
• •Tell the Story Behind the Art: For every product, share the inspiration or meaning. This connects customers to the cultural value of the work and reinforces the brand's authenticity.
• •Maintain a Personal Voice: Write as the artist, Tierra, not as a faceless corporation. Using 'I' and 'my' in the copy makes the brand more relatable and genuine.
• •Educate Gently: When referencing cultural elements, provide brief, accessible explanations. This invites people into the culture without overwhelming them, fostering appreciation and understanding.
• •Emphasize Quality and Originality: Consistently mention that the art is 'hand-drawn' and 'original.' This highlights the unique value proposition and the artist's craft.

Social Perception

authentic, culturally rich, and artist-driven, fostering connection and trust, seen as a personal project that invites customers to appreciate and participate in Navajo culture through art.

Copy Examples

• •Adorn your world with meaning. Our new collection of hand-drawn stickers is here, each piece a small messenger of heritage and positivity. Inspired by Navajo teachings, created with love. #TArrowDesigns #IndigenousArt #StickerArt
• •This design, 'Hozho Cheii,' is a tribute to the wisdom of our grandfathers and the beauty of living in balance. Wear it as a reminder of the harmony that surrounds us. Hand-drawn, full of heart. Available now on a 100% cotton tee. #NavajoCulture #ArtWithMeaning #CulturalHeritage
• •Looking for art that tells a story? At T Arrow Designs, every line is drawn with purpose, inspired by the deep roots of Navajo culture. Discover unique apparel, stickers, and more, all created to spread peace and positivity. Shop now and receive a free gift with your order! #SupportSmallBusiness #NativeArtist #PeaceLovePositivity
• •Yá'át'ééh! A little bit of love from our studio to your inbox. This week, I'm sharing the story behind the 'Nature's Protection' design. It's a piece that speaks of our connection to the earth and the strength we draw from it. Thank you for being part of this journey. With peace, Tierra.
• •T Arrow Designs was born from a desire to share a story—my story as a Navajo woman. It's a canvas for my heritage, a tribute to my grandparents, and a way to send a little more peace, love, and positivity into the world through my hand-drawn art. Every piece you'll find here is made with love and meaning. Thank you for being here. Ahéhee'!