Brand Tone

Artistic, Personal, and Elegant.

Brand Values

• •Artisanal Craftsmanship
• •Personal Storytelling & Legacy
• •Inspiration from Nature
• •Sustainability and Ethical Sourcing
• •Art and Healing

Best Practices

• •Always Lead with the "Why": Start with the story, the inspiration, or the meaning behind a piece before detailing its materials. Whether it's a memory, a travel experience, or a shape found in nature, the "why" is the emotional hook that aligns with the brand's core.
• •Use Evocative, Sensory Language: Employ words that evoke feeling, art, and nature. Phrases like "infused with the hand of the artisan," "a whisper of the forest," "tactile, organic, as if alive," and "spiritual energy" reinforce the brand's elegant and personal tone.
• •Frame Jewelry as "Heirlooms" and "Talismans": Consistently use this vocabulary to elevate the product beyond simple adornment. This positions each piece as having a purpose, whether to carry legacy or to provide a sense of protection and meaning.
• •Emphasize Collaboration and Personalization: In all communications about bespoke work, use inclusive language like "we create together," "your journey," and "a collaboration between us." This reinforces the perception of a personal, one-on-one service.
• •Subtly Weave in Values: Mention ethical sourcing, recycled metals, and support for artisan communities where relevant. This shouldn't be the main headline but should be integrated naturally into the narrative to reassure clients they are investing in a brand with integrity. For example, "We selected this ethically-sourced sapphire for its deep, calming hue..."

Social Perception

Tarra Rosenbaum Handmade Jewellery is perceived as a high-end, bespoke service for a discerning clientele that values artistry over fleeting trends. The brand is seen as authentic and deeply personal. Customers who engage with the brand are not just buying a product but commissioning a piece of art and participating in a creative process. The press reinforces this perception, portraying Tarra as a true artist with a unique vision and a profound, caring approach to her work. She is seen as both the creative force and the heart of the company, making the brand inseparable from her personal story and values.

Copy Examples

• •Captured in gold, a whisper of the forest floor. Each curve and line of our new Wildwood ring is handcrafted to echo the quiet strength of nature. This isn't just a piece to be worn; it's a story to be carried with you. A future heirloom, born from the earth. #HandmadeJewellery #FutureHeirloom #NatureInspired #TarraRosenbaum
• •More Than Jewelry. A Piece of You. We handcraft bespoke talismans and future heirlooms, transforming your stories and treasured stones into wearable art that is uniquely yours. Button: Begin Your Story
• •The Aurora Ring is where your history meets our artistry. Inspired by the clean, bold lines of the Art Deco skyline and the infinite potential of a rising sun, this ring is designed to be the keeper of your most precious stories. We work with you to select the perfect ethically-sourced gemstone and hand-pour the enamel in a color that resonates with your spirit. Whether created anew or designed to give a cherished family diamond a new life, your Aurora ring will become a part of your daily ritual—a profound, personal statement you'll never want to take off.
• •Subject: Ready to redesign your legacy? Let's create your future heirloom.
• •Headline: Don't let your memories gather dust. Body: That inherited ring, the loose gemstone from your travels... they hold stories waiting to be told. At Tarra Rosenbaum Jewellery, we specialize in 'jewellery box investigation,' collaborating with you to transform forgotten treasures into magnificent, handcrafted pieces you'll wear and cherish every day. Let's honor the past by creating something beautiful for your future. Schedule a complimentary virtual consultation today.