Brand Tone

Reassuring, Expert, Trustworthy

Brand Values

• •Quality
• •Protection & Durability
• •Investment Preservation
• •Customer Satisfaction
• •Made in the USA

Best Practices

• •Consistently use words like 'premium,' 'high-quality,' 'durable,' 'weatherproof,' and 'built to withstand' to reinforce these core values.
• •Where applicable, subtly weave 'Made in the USA' into copy as a marker of quality and a point of differentiation.
• •Emphasize the investment protection aspect of the covers, highlighting how they help customers preserve their outdoor furniture.
• •Focus on reassuring customers about the reliability and effectiveness of the covers in protecting against various weather conditions.
• •Maintain a tone that balances expertise and trustworthiness, positioning the brand as a reliable source for outdoor furniture protection solutions.

Social Perception

A reliable and trustworthy brand that provides high-quality, durable protection for outdoor furniture, ensuring customer satisfaction and investment preservation.

Copy Examples

• •Quality you can trust, protection you can see.
• •Protect your investment and enjoy your patio, worry-free, no matter what the forecast says.
• •Choose smart protection.
• •Our durable, weatherproof covers ensure your outdoor furniture stays protected year-round.
• •Invest in the longevity of your patio furniture with our 100% Made in the USA covers.