Brand Tone

Professional and Authoritative

Brand Values

• •Quality and Durability
• •Customer Service and Expertise
• •Efficiency and Reliability
• •Value

Best Practices

• •Lead with Expertise: Always frame the narrative around the brand's 25 years of experience. Use phrases like "With our decades of expertise," "Trust the professionals," or "Built on 25 years of quality."
• •Focus on Durability and Solutions: The copy should consistently highlight the toughness and reliability of the products ("heavy-duty," "rugged," "weather-resistant"). Connect these features to solving a customer's problem (e.g., "protecting your investment," "ensuring your project stays on schedule").
• •Maintain a Helpful, Professional Tone: The voice should be that of a knowledgeable partner, not just a seller. Use clear, direct, and confident language. Avoid slang, excessive jargon, or overly elaborate marketing buzzwords.
• •Emphasize Customization and Support: Regularly mention the availability of custom orders and the customer service team's readiness to assist. This reinforces the value of service beyond the product itself and addresses a key part of their business.
• •Be Direct About Value: While avoiding a "cheap" image, the copy should confidently state that the prices are competitive for the quality offered. This speaks directly to the target audience of professionals and informed consumers who are looking for a smart investment.

Social Perception

The public perception of Tarps.com is somewhat divided. On one hand, many customers express satisfaction with the product quality, especially for the price. Testimonials on their site and other review platforms praise the "heavy-duty" nature of the tarps and the helpfulness of customer service in guiding projects. However, a recurring theme in more neutral forums like Reddit is negative experiences with shipping and customer communication. Several users report slow shipping times and a lack of response to inquiries, which contrasts with the brand's stated commitment to speedy service. Specifically within the niche but vocal community of golf simulator builders, Tarps.com is seen as a budget-friendly option, but some users regret not spending more for a better-designed, more complete kit from competitors. This suggests that while the core product may be solid, the overall customer experience and supplementary components can sometimes fall short of expectations.

Copy Examples

• •25 Years of Know-How in Every Stitch. Your project deserves more than just a cover; it needs a shield. For over two decades, we've been the trusted source for professionals who demand durability and performance. Get the right tarp, right on time.
• •Don't Let the Weather Dictate Your Work. Rain, wind, or harsh sun—your project can't wait. Our heavy-duty vinyl and poly tarps are engineered to withstand the elements, providing the rugged, long-lasting protection you need to keep your site secure and your timeline on track.
• •Your Custom Project, Our Expert Solution. Standard sizes don't fit all jobs. That's why we specialize in custom orders. Our team is ready to help you design the perfect canopy or shelter solution with the highest quality materials, cut to your exact specifications. Let's build it together.
• •The Foundation of a Great Canopy Starts Here. A reliable shelter is only as strong as its framework. Our rugged, galvanized steel fittings are designed for maximum stability and easy assembly. Whether it's a carport, an outdoor event space, or a golf simulator, build it to last with fittings from Tarps.com.
• •Quality You Can Feel. Prices You'll Appreciate. We believe you shouldn't have to choose between a durable, high-performance tarp and a fair price. We leverage our 25 years of experience to bring you top-quality materials and construction without the premium price tag.