Brand Tone

Knowledgeable, passionate, and approachable, with a subtle elegance that feels personal and warm.

Brand Values

• •Authenticity
• •Community
• •Knowledge & Education
• •Artistry & Heritage
• •Customer-Centricity

Best Practices

• •Always approach copywriting from a place of genuine passion for tarot and a deep understanding of the products. Share interesting details about a deck's creation, symbolism, or history.
• •Use language that is welcoming to all, regardless of their experience level or spiritual path. Avoid jargon where possible, or explain it clearly.
• •Consistently highlight the value of authentic decks and the talent of the artists. This reinforces a core brand value and builds trust.
• •While the subject matter is mystical, the communication should be clear and direct. Avoid overly esoteric or ambiguous language that could alienate beginners.
• •Use calls-to-action that encourage interaction and learning. Frame your copy around the idea of a shared journey of discovery with your customers.

Social Perception

TarotArts is perceived as a trusted and reputable source for tarot decks and spiritual tools. They are seen as experts genuinely invested in the tarot community, a 'gem' and 'haven' for enthusiasts, offering a curated, museum-like selection. Their commitment to authenticity and the personal touch of the owners contribute to a professional yet deeply personal reputation.

Copy Examples

• •Step into a world woven from myth and moonlight. We are honored to introduce the 'Whispering Woods Tarot,' a stunning creation by artist Elara Vance. Each card is a portal to an enchanted forest, rich with symbolism and intuitive wisdom. By choosing this deck, you are not only inviting a new voice into your practice but also supporting the vision of an independent artist. Explore the intricate beauty of the 'Whispering Woods Tarot' on our website. #TarotArts #WhisperingWoodsTarot #IndieTarot #ArtistryInCartomancy #SupportArtists
• •Curious about the stories your cards are waiting to tell you? Join us for our 'Introduction to Tarot' workshop this Saturday at our South Pasadena store. Whether you're a complete beginner or looking to deepen your foundational knowledge, our welcoming and insightful session will help you build confidence in your intuitive abilities. Let's explore the magic together. Space is limited, so reserve your spot through the link in our bio. #TarotWorkshop #LearnTarot #TarotCommunity #SouthPasadena #SpiritualJourney
• •Discover the perfect deck to accompany you on your journey. For a limited time, enjoy 20% off a special selection of our most beloved tarot and oracle decks, each chosen for its unique voice and artistic integrity. Find the cards that speak to you.
• •Journey Through the Ages of Tarot. Explore our curated collection of masterfully reproduced historic decks. Each one holds a piece of tarot's rich and mystical heritage, waiting to be rediscovered by a new generation of readers. #HistoricTarot #TarotHistory #ClassicDecks #TarotCollector #TimelessWisdom
• •The energy of a tarot deck begins with the artist's intention. That's why we are committed to providing only authentic, counterfeit-free decks. Your practice deserves the genuine article, and the artists deserve to be honored. #AuthenticTarot #SupportCreators #TarotEthics #QualityTarot #KnowYourCards