Brand Tone

Friendly, enthusiastic, and aesthetically focused, using positive, descriptive, and conversational language to be inclusive and welcoming to the mechanical keyboard community.

Brand Values

• •Aesthetic Joy and Personalization
• •Quality and Customer Satisfaction
• •Community and Passion
• •Inspiration from Japanese Culture

Best Practices

• •Embrace the "Enthusiast" Voice
• •Focus on "Aesthetic" and "Feeling"
• •Incorporate "Joy" and "Personalization"
• •Stay Visually Driven
• •Engage with Questions and Calls to Action

Social Perception

Overwhelmingly positive, highlighting high-quality and aesthetically appealing products, excellent customer service, strong legitimacy, and active community engagement.

Copy Examples

• •Spark Joy on Your Desktop! ✨ Introducing the new "Dreamy Kitten" keycap set! Transform your keyboard into a whimsical wonderland with these adorable, high-quality PBT keycaps. Let every keystroke make you smile. #kawaiisetup #mechanicalkeyboard #cutekeycaps
• •The Art of Simplicity. The Power of Typing. Discover our new "Hiragana" keycap set. With its clean, black-on-white design and durable PBT material, it’s built for a superior feel and timeless aesthetic. Elevate your focus, elevate your desk.
• •Subject: Find Your Ikigai at Your Fingertips. Your desk setup is more than just a workspace—it's a reflection of you. At Taro Depato, we believe in creating spaces that inspire creativity and joy. Explore our new collection of artisan keycaps and coiled cables to find the perfect pieces that tell your story.
• •Unboxing our new "Cute Monsters" keycaps! 👾 Your keyboard is about to get a monstrously cute upgrade! Which little monster is your favorite? Let us know in the comments! 👇 #desksetup #keyboardasmr #gaminggear
• •Level Up Your Setup. Don't just play the game, live it. Our ergonomically designed keycaps and stylish coiled cables are built for performance and aesthetics. Get faster response times and a setup that looks as good as it feels. Shop Taro Depato now.