Brand Tone

passionate, adventurous, eco-conscious, and authentic

Brand Values

• •Connection to the Outdoors: Creating pieces that symbolize and foster a connection to nature and outdoor activities.
• •Sustainability & Ethical Production: Using recycled and ethically sourced materials, with manufacturing in the USA. This includes using stainless steel with at least 60% post-consumer content and Polycord made from recycled plastic bottles.
• •Conservation: Actively contributing to the protection of natural spaces by donating a portion of sales to conservation efforts, specifically mentioning support for public land conservation.
• •Quality and Durability: Crafting jewelry designed to be long-lasting and suitable for an active lifestyle.
• •Community: Building a community ("Trailblazers Club") around shared passions for the outdoors and conservation.
• •Authenticity: Stemming from founders and team members who are themselves outdoor enthusiasts.

Best Practices

• •Speak from a Place of Shared Passion: Use language that resonates with outdoor enthusiasts. Talk about experiences, feelings, and the significance of nature.
• •Highlight Values in Every Communication: Weave in mentions of sustainability, USA-made, recycled materials, and conservation efforts naturally within product descriptions, social media posts, and email marketing.
• •Be Authentic and Transparent: Share the stories behind the designs, the brand's journey, and the impact of customer support for conservation.
• •Use Evocative and Inspirational Language: Words like "adventure," "explore," "wild," "spirit," "preserve," and "connect" align with the brand's essence.
• •Maintain a Positive and Appreciative Voice: Show gratitude to the community for sharing the brand's values and supporting its mission.

Social Perception

Customers and the public generally perceive Tarma Designs positively as a brand that offers unique, meaningful jewelry for outdoor lovers. They are appreciated for their commitment to sustainability and conservation. Many customers mention wearing the jewelry daily as a reminder of their passion for the outdoors and its durability for an active lifestyle. The customer service is also highlighted as being exemplary in some reviews.

Copy Examples

• •Carry the wild with you. Our [Product Name] isn't just an accessory; it's a reminder of the trails you've conquered and the adventures yet to come. Crafted sustainably in the USA.
• •Adventure-proof style. From mountain peaks to your everyday, Tarma Designs jewelry is built to journey with you. Made with recycled materials, because we love the Earth as much as you do.
• •More than just jewelry, it's a commitment. With every piece, you're supporting the conservation of our cherished national parks and trails. Wear your passion, protect our planet.
• •Find your wild. Our [Collection Name] collection is inspired by [Specific outdoor theme, e.g., the serenity of the forest, the majesty of the mountains]. Ethically made for your soul's adventures.
• •Gift the spirit of the outdoors. A Tarma piece is a meaningful way to celebrate their love for adventure and our shared responsibility to protect it. Durable, sustainable, and inspired by nature.