Brand Tone

Elegant, Traditional, Celebratory, Trustworthy, Approachable

Brand Values

• •Heritage & Craftsmanship
• •Quality
• •Unique Design
• •Customer Satisfaction
• •Celebrating Self-Expression
• •Accessibility

Best Practices

• •Embrace Rich, Evocative Language: Use words that convey elegance, heritage, and celebration. Think luminous, exquisite, heritage, timeless, handcrafted, celebrate.
• •Tell a Story: Connect jewelry pieces to occasions, emotions, and the craftsmanship behind them. Highlight the cultural significance or the inspiration for a design.
• •Maintain a Focus on Quality and Craftsmanship: Consistently mention the quality of materials and the skill of the artisans to reinforce trust and value.
• •Speak Directly to the Customer's Aspirations: Frame the jewelry not just as an accessory, but as a means to enhance their beauty, express their identity, and make special moments more memorable.
• •Ensure Visual and Textual Harmony: The tone of the copy should align with the visual presentation on the website and social media – elegant imagery paired with sophisticated and celebratory text.

Social Perception

High-Quality & Beautiful Jewelry, Trusted Brand, Good Value for Money, Ideal for Special Occasions & Gifting, Appreciation for Indian Craftsmanship

Copy Examples

• •Headline: Adorn Yourself in Legacy: Discover Tarinika's Timeless Temple Jewellery. Body: Each piece, a whisper of tradition, meticulously crafted to make your moments unforgettable. Explore the divine collection today.
• •Headline: Celebrate Your Essence with Tarinika. Body: More than just jewelry, it's an expression of you. Find the sparkle that tells your story from our exquisite range of handcrafted designs.
• •Headline: The Radiance of India, Reimagined for You. Body: From vibrant festivities to cherished milestones, let Tarinika's antique-inspired jewelry be a part of your journey. Experience artistry passed down through generations.
• •Headline: Unveil Your Inner Maharani. Body: Drape yourself in the regal elegance of Tarinika's bridal collection. Intricate designs and luminous gems, designed to make your special day truly majestic.
• •Headline: Gift the Sparkle of Tradition. Body: Looking for a gift that speaks volumes? Tarinika’s handcrafted jewelry is a timeless treasure, perfect for celebrating those you cherish. Quality and beauty, beautifully packaged.