Brand Tone

Artistic & Creative, Sophisticated & Elegant, Exclusive & Artisanal, Personal & Passionate, Innovative & Modern, Playful & Whimsical (subtle)

Brand Values

• •Creativity & Artistic Expression
• •Craftsmanship & Quality
• •Exclusivity & Uniqueness
• •Parisian Elegance & Timeless Style
• •Innovation & Material Exploration
• •Comfort & Functionality
• •Authenticity & Durability
• •Sustainability (Emerging)

Best Practices

• •Emphasize Artistry and Design Narrative: Always weave in the story of creative inspiration, the design process, or the artistic vision behind each collection or piece. Use evocative language that speaks to aesthetics and creativity.
• •Highlight Exclusivity and Craftsmanship: Consistently mention limited production, the handmade nature, the quality of materials (e.g., "Italian acetate," "Japanese titanium," "artisanal know-how"), and the attention to detail in every piece of communication.
• •Maintain a Sophisticated and Elegant Vocabulary: Use refined language. Avoid slang or overly casual terms. Focus on words that convey elegance, timelessness, and Parisian chic.
• •Incorporate the Founder's Voice (Subtly or Directly): Jérémy Tarian's personal passion and artistic pursuits (like ceramics) are integral to the brand. Referencing his philosophy or inspiration can add authenticity and reinforce the personal touch.
• •Focus on Timelessness Over Fleeting Trends: Position the eyewear as lasting pieces and investments in style, rather than fast fashion. The copy should reflect durability, enduring design, and the idea of a "wardrobe" for the face.

Social Perception

A designer brand for aesthetes, Artistically driven and innovative, High-quality and exclusive, Rooted in Parisian chic, Having a strong heritage, Award-winning

Copy Examples

• •Tarian Paris: Where Eyewear Becomes Art. Each frame, a sculpture. Each collection, a Parisian narrative. Discover limited edition eyewear, handcrafted for the discerning individual. Dare to see differently.
• •The Soul of Paris, Framed. Jérémy Tarian infuses passion and heritage into every design. Experience the confluence of artisanal tradition and contemporary vision. Limited to 500 pieces worldwide. Your story, uniquely framed.
• •More Than Spectacles. A Tarian Signature. Crafted from the finest Italian acetate and Japanese titanium, our frames are an ode to timeless elegance and innovative design. Feel the art of precision, the luxury of a perfect fit.
• •Unveiling Uniqueness: The Art of Limited Edition Eyewear. Escape the ordinary. Tarian Paris offers exclusive micro-collections, born from artistic exploration and a dedication to unparalleled craftsmanship. Express your individuality with eyewear as unique as you are.
• •From the Designer's Atelier to Your Wardrobe. Inspired by the vibrant spirit of Paris and the sensuality of raw materials, Jérémy Tarian designs eyewear that transcends trends. Elevate your vision, embrace lasting style.