Brand Tone

Elegant, Sophisticated, Quality-Conscious, Design-Driven and Aspirational Customer-Oriented.

Brand Values

• •Quality Excellence
• •Exceptional Design
• •Customer Satisfaction
• •Affordability (relative to quality)
• •Heritage and Expertise

Best Practices

• •Prioritize quality descriptions to reassure customers.
• •Address customer service concerns proactively in copy.
• •Use sophisticated language reflecting 'Exceptional Design'.
• •Incorporate founder's design passion into brand storytelling.
• •Highlight 'Made in Egypt - Designed in the U.S.' to showcase global appeal.

Social Perception

TT Home Furniture aims to be seen as a provider of high-quality, uniquely designed furniture with a global perspective. The brand strives to be known for its commitment to customer satisfaction, although improvements in service and delivery are needed to solidify this perception. Balancing its long history with a modern, approachable online presence, TT seeks to resonate with customers who value both tradition and innovation in home furnishings.

Copy Examples

• •"Experience unparalleled elegance with our handcrafted furniture, designed with passion and made with the finest sustainable materials."
• •"Our commitment to quality is guaranteed for life. Each piece is a testament to our dedication to excellence and exceptional design."
• •"Discover the perfect blend of American design and Egyptian craftsmanship in every piece of TT Home Furniture."
• •"Transform your living space with our exclusive collection, where artistry meets affordability."
• •"Founded on a passion for design and a commitment to customer satisfaction, TT Home Furniture brings unparalleled quality to your home."