Tono de Marca

youthful, friendly, and aspirational

Valores de Marca

• •Quality & Craftsmanship
• •Style & Fashion
• •Joy & Individuality
• •Passion & Authenticity
• •Functionality

Mejores Prácticas

• •Always Speak Like a Friend: Use a conversational, warm, and personal tone. Address the customer directly with 'you' and 'your.' Avoid overly formal or corporate language.
• •Lead with Style, Support with Function: Emphasize the fashion and aesthetic benefits of the products first and foremost. The practicality and handmade quality are key supporting points that build value.
• •Incorporate the Founder Story: Regularly mention the 'sister-founded' and 'handcrafted' aspects of the brand. This builds authenticity and creates an emotional connection with the audience.
• •Use Visual and Emotive Language: Employ descriptive and positive words that evoke feelings of joy, style, and confidence. Use emojis tastefully on social media to add personality and visual appeal.
• •Encourage and Engage with the Community: Actively ask questions in captions, respond to comments and DMs, and consistently encourage and share user-generated content to build a loyal following and reinforce the brand's friendly perception.

Percepción Social

Based on the available information, TARBOZ is perceived by its audience as a trendy, high-quality, and trustworthy brand. The positive and aesthetic-focused content on Instagram, combined with the professional and secure presentation of their e-commerce site, fosters a perception of reliability. Customers who engage with the brand on social media appear to be part of a community that values fashion, aesthetics, and supporting a small, founder-led business. The lack of negative public feedback suggests a generally satisfied customer base within its niche.

Ejemplos de Copy

• •Your outfit isn't complete without the final touch. Elevate your look from simple to stunning with a handcrafted TARBOZ phone chain. Style is in the details. ✨
• •From our hands to yours. Each TARBOZ piece is designed and handcrafted with love by us, for you. Discover the story behind our sister-founded brand and find the chain that tells yours.
• •Never drop your phone in style again. Our phone chains are the chic solution for keeping your hands free and your phone safe. Practicality just got a high-fashion upgrade.
• •OBSESSED. 💖 Our new collection just dropped, and we can't get enough of these colors. Tap to shop your new favorite accessory before it's gone!
• •How do you style your TARBOZ? We love seeing our creations out in the wild! Tag us @tarbozofficial for a chance to be featured and show off your unique look. #TARBOZStyle