Brand Tone

Educational, authoritative, sincere, passionate, ethical, and conscious.

Brand Values

• •Education
• •Authenticity & Uniqueness
• •Ethical Responsibility
• •Quality

Best Practices

• •Lead with the Story
• •Emphasize "Hand-Selected"
• •Integrate the "Why" (Ethics)
• •Educate, Don't Just Sell
• •Maintain a Personal & Passionate Voice

Social Perception

Perceived as a trustworthy expert, ethical and admirable brand, and a provider of unique and high-quality goods.

Copy Examples

• •Born from the volcanic fires of the Caribbean, Larimar is known as the 'Gem of the Sea.' Each swirl of blue and white tells the story of its unique journey. This hand-selected, sterling silver ring isn't just a piece of jewelry; it's a piece of our planet's history. With its purchase, you also support the Khaled Bin Sultan Living Oceans Foundation, helping to protect the very oceans this stone evokes. Wear a story. Make a difference. #Larimar #GemstoneJewelry #EthicalFashion #OceanConservation #TarazedGems
• •Hold a Piece of the Cosmos: Authentic Muonionalusta Meteorite. Discovered in Sweden and formed billions of years before our world, this meteorite slice connects you to the vastness of the universe. Each Widmanstätten pattern is a unique, natural etching created over millennia in space—a testament to time itself. A remarkable specimen for any collector who values rarity and cosmic history.
• •You're not just looking at a gemstone. You're looking at 1.2 billion years of history compressed into a single crystal. This is Painite from Myanmar, one of the rarest minerals on Earth.
• •Beyond Beauty: The Stories Behind Our Newest Arrivals
• •At Tarazed, every gem has a past, and every purchase has a future. Discover our curated collection of hand-selected jewelry and mineral specimens from around the world. We believe in beauty with a purpose, which is why 10% of every sale is donated to an environmental foundation in the region your piece came from. Shop consciously. Adorn meaningfully.