Tono de Marca

Artisanal, Authentic, Traditional, Familial, Proud, and Evocative.

Valores de Marca

• •Tradition
• •Quality
• •Authenticity & Terroir
• •Family
• •Simplicity

Mejores Prácticas

• •Always Lead with "Tradition" and "Authenticity": Every piece of copy should connect the product back to its roots, whether it's the 1988 founding date, the family story, or the artisanal method.
• •Use Evocative, Sensory Language: Instead of just saying "tasty," use words like "crunch," "aromatic," "fragrant," "golden-baked," and "authentic flavor" to help the customer imagine the experience.
• •Emphasize "Terroir": Regularly mention the specific place of origin (San Lorenzello, Benevento, Sannio) to ground the brand in a real, unique location known for its culinary heritage. This creates a sense of place that generic brands lack.
• •Tell the Family Story: Weave the names "Damiano" and the "Federico family" into the narrative. This builds a personal connection and reinforces the values of a family-run business over a faceless corporation.
• •Keep it Simple and Confident: The brand's strength lies in its simple, high-quality products. The copy should reflect this. Avoid overly complex jargon or chasing fleeting trends. The tone should be confident in the product's inherent quality, which speaks for itself.

Percepción Social

Perceived as a high-quality, trustworthy producer of authentic Italian baked goods, a standard-bearer for traditional regional foods, and a respected local artisan.

Ejemplos de Copy

• •From San Lorenzello, with love. The crunch of tradition. Every tarallo we bake tells the story of our land. Made with the same mother yeast since 1988 and the finest local ingredients, it es not just a snack, it es a piece of our family's history. Taste the tradition. #TarallificioDamiano #ArtisansOfTaste #MadeInSannio
• •Since 1988, we have been the guardians of taste. Discover the authentic flavor of our handmade taralli and freselle, crafted with passion and patience.
• •The Art of Simplicity. The Taste of Authenticity. It es what es inside that counts: flour, water, extra virgin olive oil, and three decades of family passion. Simple. Genuine. Damiano. #ItalianFood #Artisanal #FamilyTradition
• •For over 30 years, the Damiano family has been dedicated to one thing: crafting the perfect tarallo. Following an artisanal process in their hometown of San Lorenzello, these fennel taralli are made with premium local flour and a living mother yeast, ensuring an unmatched flavor and a characteristic, bubbly texture. Enjoy an authentic taste of Southern Italy with every bite.
• •A Taste of Sannio, Delivered to Your Door. Dear food lover, remember the flavor of real, handmade bread? We eve never forgotten. For a limited time, enjoy our complete collection of artisanal freselle and taralli...