Brand Tone

aspirational, feminine, and sophisticated

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Sustainability
• •Femininity and Individuality
• •Australian Heritage

Best Practices

• •Emphasize Storytelling: Frame every piece of copy within the brand's narrative of European inspiration and Australian lifestyle. Tell the story behind the designs to create an emotional connection.
• •Use Evocative and Sensory Language: Continue to use descriptive words that appeal to the senses, such as "caressing the skin," "cool summer breeze," and "vibrant dresses," to convey the feeling of wearing the garments.
• •Highlight Core Values: Consistently weave brand values like "slow fashion," "local craftsmanship," and "sustainability" into the copy to reinforce what the brand stands for.
• •Maintain a Sophisticated and Feminine Voice: Ensure the language is always elegant, refined, and celebratory of femininity, aligning with the aspirational nature of the brand.
• •Focus on the Target Audience: Address the "self-assured woman who appreciates a little luxury" directly, making her the hero of the brand's story. The copy should empower and inspire her.

Social Perception

The brand is perceived as a niche luxury fashion label with a strong aesthetic, targeting women who appreciate slow fashion, quality materials, and a sophisticated, feminine style, despite limited independent online presence.

Copy Examples

• •Embrace the spirit of an endless summer. Our new collection captures the essence of luxurious versatility, designed to take you from sun-drenched days to balmy evenings with effortless grace. Discover timeless pieces, crafted with passion in Australia. #TaraLangfield #SlowFashion #AustralianMade #TimelessElegance
• •The Art of Australian Craftsmanship. For the woman who appreciates the finer details. At Tara Langfield, we believe in the beauty of exceptional materials and the skill of local artisans. Our designs are a celebration of timeless style and sustainable luxury. Experience the difference. #LuxuryFashion #MadeInAustralia #Craftsmanship
• •Inspired by Europe, made for the Australian lifestyle. Tara Langfield designs are for the self-assured woman who moves through life with passion and individuality. Explore our latest collection of timeless, effortlessly feminine pieces.
• •The 'By the Sea' silk dress is a tribute to the free-flowing feminine spirit. Crafted from the finest silk that caresses the skin like a cool summer breeze, this piece is a testament to our commitment to quality and timeless design. With its vintage-inspired floral print and intricate lace detailing, this dress is authentically unique—just like you. Made with love in Australia.
• •A Timeless Addition to Your Wardrobe | The Latest from Tara Langfield