Brand Tone

Personal, Passionate, and Artisanal

Brand Values

• •Personal Storytelling
• •Craftsmanship and Quality
• •Lasting Connections
• •Modern, Effortless Style

Best Practices

• •Lead with the "Why": Always start with the story or the emotional significance behind a piece. Whether in a social post or product description, grounding the item in a personal narrative reinforces the brand's core value.
• •Use "You" and "I/We": Maintain a personal and direct tone by speaking directly to the customer ("Your story") and from the artist's perspective ("I'd love to craft you something incredible"). This creates a dialogue rather than a monologue.
• •Emphasize the Handcrafted Process: Regularly share behind-the-scenes content and use descriptive words like "handcrafted," "artisanal," "meticulously," and "studio-made" to remind customers of the quality and care that goes into each piece.
• •Balance Emotion with Expertise: While the tone is personal, it's also professional. Pair heartfelt storytelling with clear, concise details about the materials (e.g., "nickel-free .925 Sterling Silver," "14k Gold Fill") and the process (e.g., "CAD modeling," "lost wax casting"). This builds both emotional connection and trust in the brand's quality.
• •Maintain a Consistent Visual Language: Ensure that the tone of the copy is reflected in the brand's visuals. The clean, elegant, and intimate photography style currently used on Instagram and the website perfectly complements the personal and artisanal tone of the writing. Consistency across both copy and visuals is key to a strong brand identity.

Social Perception

The public perceives Tara Elaina Jewelry as a high-quality, trustworthy brand with excellent craftsmanship and customer service. Reviews frequently praise the passion and attention to detail evident in the final products. Customers who opt for custom or heirloom redesigns often express deep satisfaction with the collaborative and personal design process. The brand receives rave reviews for its ability to create beautiful, meaningful pieces, with customers often feeling a personal connection to the artist, Tara. Feedback also highlights an appreciation for the unique, niche designs that are "clearly crafted with passion."

Copy Examples

• •From her grandmother's locket to her new favorite ring. ✨ We melted down a cherished family heirloom to give it a new story to tell. Every detail, from the curve of the band to the placement of the original stone, was designed with her history in mind. What story does your jewelry hold? #HeirloomRedesign #JewelryWithAStory #CustomJewelry #TaraElaina
• •Your love story is one-of-a-kind. Your ring should be too. Collaborate with Tara to design a custom engagement ring that T’s as unique as your journey together. Let's create your future heirloom.
• •Life is complicated, your jewelry shouldn't be. Discover our Linear Essentials Collection T—minimalist designs in sterling silver and 14k gold fill, handcrafted for your everyday life. Effortless, elegant, and endlessly wearable. Shop now for 15% off your new favorite piece.
• •A symbol of connection, made permanent. Our 14k gold fill permanent bracelets are custom-fitted and welded for a seamless, clasp-free design that you'll never take off. Perfect for celebrating friendships, milestones, or a promise to yourself. Book your appointment and let's get linked.
• •Jewelry that T’s more than an accessory T—it's a piece of you. At Tara Elaina Jewelry, we specialize in telling your story through handcrafted, custom designs. From reinventing a family heirloom to creating the perfect engagement ring, we make jewelry that T’s meant to be lived in and loved forever. Discover the difference of personal craftsmanship.