Brand Tone

Elegant & Artistic, Culturally Rooted & Authentic, Passionate & Modern, Customer-centric & Appreciative

Brand Values

• •Artisanship & Craftsmanship
• •Cultural Preservation
• •Quality & Comfort
• •Empowerment of Artisans
• •Style & Modernity
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key brand vocabulary (e.g., "artisanal," "handcrafted," "heritage," "elegant," "vibrant"), a "do and don't" list for language, and the desired emotional response from the audience. This ensures everyone writing for the brand is aligned.
• •Storytelling is Key: Weave the narrative of Indian craftsmanship, the artisans, and the inspiration behind collections into product descriptions, social media posts, and "About Us" sections. This reinforces values like cultural preservation and authenticity.
• •Emphasize Sensory Details: Use descriptive language that appeals to the senses – the feel of the fabric ("soft," "breathable"), the visual beauty of the prints ("vibrant," "intricate"), and the overall aesthetic ("elegant," "graceful").
• •Maintain Authenticity and Transparency: Be genuine in communications. If highlighting handcrafting, explain the techniques briefly or show the process. This builds trust and resonates with the value of authenticity.
• •Consistent Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual presentation (photography, website design). For Tara C Tara, this means elegant, artistic visuals complemented by equally refined and evocative text. Images should showcase the craftsmanship and cultural context.

Social Perception

Generally positive, with appreciation for handcrafted nature, reliability, and good customer service.

Copy Examples

• •Headline: Drape Yourself in Heritage: The Tara C Tara Handcrafted Collection. Body: Experience the whisper of tradition and the touch of masterful artistry. Each Tara C Tara piece is a dialogue between ancient crafts and modern elegance, designed to make you feel uniquely beautiful. Discover yours.
• •Headline: More Than Just Clothing, It's a Legacy Woven by Hand. Body: At Tara C Tara, we celebrate the soul of Indian craftsmanship. Our artisans pour their passion into every thread, every block print, creating timeless treasures that tell a story of heritage and artistry. Wear the tradition.
• •Headline: The Art of Indian Summers: Breezy, Beautiful, Uniquely You. Body: Embrace the warmth with our collection of exquisitely handcrafted ethnic wear. Made from the finest, breathable fabrics and adorned with traditional motifs, Tara C Tara brings you comfort and elegance, inspired by the vibrant spirit of India.
• •Headline: Unveiling Elegance: Where Timeless Craft Meets Contemporary Design. Body: Step into a world of refined beauty with Tara C Tara. Our thoughtfully designed pieces blend the rich legacy of Indian textile arts with a fresh, modern sensibility. Perfect for the discerning woman who values authenticity and style.
• •Headline: Feel the Artisan's Touch. Wear the Spirit of India. Body: Each Tara C Tara creation is a testament to the skill of our dedicated artisans. From intricate block prints to delicate embroideries, discover handcrafted luxury that connects you to a rich cultural tapestry. Explore the collection.