Tono de Marca

Elegant, Mindful, Authentic, Evocative, and Inspiring

Valores de Marca

• •Sustainability and Ethical Practices
• •Minimalism
• •Craftsmanship and Authenticity
• •Female Empowerment

Mejores Prácticas

• •Lead with Story, Not with Product
• •Use Evocative and Sensory Language
• •Maintain a Personal and Authentic Voice
• •Educate About Sustainability and Ethics
• •Emphasize Empowerment and Inclusivity

Percepción Social

Overwhelmingly positive and appreciated, seen as a top player for elegant designs, conscious clothing, and mindful craftsmanship, with high customer satisfaction for products and staff, and noted for its customization offerings.

Ejemplos de Copy

• •From a single thread to a timeless silhouette. Our 'Sahar' collection is a quiet celebration of handloom traditions, where every weave tells a story of patience and passion. Designed not just to be worn, but to be cherished. Discover mindful minimalism.
• •Introducing MARAASIM: A dialogue between heritage and contemporary grace. Each piece is thoughtfully handcrafted, embracing the spirit of the woman who wears it—feminine, robust, and unapologetically authentic.
• •Fashion that feels good, inside and out. At Taraasi, we believe in kindness—to the planet and to our artisans. Our commitment to zero-waste, sustainable fabrics, and ethical wages is stitched into every garment we create.
• •A piece of Taraasi is made just for you. Did you know we can customize the fit and details of your favorite designs? We believe true elegance lies in a perfect fit. Let's create something beautiful together.
• •The embodiment of our 'Comfort Chic' philosophy. This 'Rozana' kurta, made from the softest organic cotton, moves with you. Its minimalist design is a versatile canvas for your personal style, proving that simplicity is the ultimate sophistication.