Brand Tone

Trustworthy and Established, Quality-Focused, Modern and Evolving, Accessible and Celebratory, Informative and Caring

Brand Values

• •Quality and Purity: Strong emphasis on 925 sterling silver and manufacturing excellence.
• •Heritage and Trust: Leveraging the long-standing history and reputation of ACPL Jewels.
• •Innovation and Modernity: Adapting to contemporary styles and educating consumers about silver's versatility.
• •Customer Focus: Aiming to meet the jewelry needs of modern individuals, including men, women, and children, for various occasions.
• •Ethical Conduct: Mentioning conducting business with "utmost sincerity, values and code of ethics."
• •Accessibility: Offering a wide variety and aiming for "affordable luxury."

Best Practices

• •Always Emphasize Authenticity & Quality: Consistently mention "925 sterling silver," "genuine silver," and any certifications or hallmarks. This builds on the core value of trust.
• •Balance Heritage with Modernity: Weave in the legacy of ACPL Jewels where appropriate but keep the language fresh, current, and relevant to contemporary fashion and lifestyle needs. Use phrases like "modern designs," "latest trends," alongside "trusted craftsmanship."
• •Speak to Aspirations and Emotions: Connect the jewelry to how it makes the wearer feel (e.g., confident, elegant, cherished) and the occasions it celebrates. Use evocative language like "sparkle," "elegance," "timeless."
• •Maintain an Educative and Caring Voice: Continue providing useful information, such as care instructions, hypoallergenic properties, and styling tips. This reinforces the brand as an expert and one that cares for its customers.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and product descriptions is harmonious. Whether it's a playful Instagram caption or a detailed product page, the underlying values of quality, trust, and modern style should resonate.

Social Perception

Generally perceived as a reliable source for sterling silver jewelry. Appreciated for a diverse collection catering to different tastes and occasions. The association with ACPL Jewels and its export awards adds to its credibility. Physical stores with "Taraash" in their name tend to have positive local reviews. Available on major e-commerce platforms, increasing accessibility.

Copy Examples

• •Headline: Elevate Your Everyday: Real Silver, Real Style. Body: Discover Taraash – where generations of craftsmanship meet modern design. Our 925 sterling silver pieces are made for your life, effortlessly adding a touch of trusted quality and contemporary elegance to every moment. Shine with confidence.
• •Headline: More Than Just Jewelry. It's a Taraash Tradition. Body: Since 1948, our parent company has been a leader in silver. Taraash continues this legacy, offering you exquisitely crafted sterling silver jewelry that's both timeless and on-trend. Find your next heirloom piece today.
• •Headline: For Her, For Him, For Every Sparkle. Body: From delicate pendants for her to bold chains for him, and charming pieces for the little ones – Taraash offers authentic 925 silver for every style and occasion. Hypoallergenic, beautifully designed, and made to last.
• •Headline: The Purity of Silver, The Passion of Design. Body: At Taraash, we believe in the beauty of genuine 925 sterling silver. Our passion for innovation drives us to create diverse collections, from classic staples to modern statements. Experience the Taraash difference.
• •Headline: Gift the Promise of Sterling. Gift Taraash. Body: Looking for a meaningful gift? Taraash sterling silver jewelry comes beautifully packaged and carries the assurance of quality from a trusted name. Celebrate special moments with a gift that shines as bright as they do.