Brand Tone

Authentic & Traditional, Friendly & Welcoming, Passionate & Proud, Celebratory & Joyful, Community-Oriented

Brand Values

• •Authenticity: Commitment to genuine Venezuelan recipes and flavors.
• •Quality: Focus on high-quality ingredients and a delicious end product.
• •Family & Tradition: Rooted in family heritage and culinary customs.
• •Customer Satisfaction: Positive reviews and engagement suggest a focus on happy customers.
• •Cultural Pride: Celebrating and sharing Venezuelan food culture.

Best Practices

• •Embrace Authenticity: Always lean into the Venezuelan heritage. Use Spanish phrases where appropriate (with translations if the audience is mixed). Talk about tradition, family, and the origin of tequeños.
• •Keep it Warm and Friendly: Use inviting language. Address the audience directly (e.g., "your party," "your table"). Focus on the joy and connection that food brings.
• •Highlight Quality and Freshness: Consistently mention the quality of ingredients and the delicious, fresh taste of the tequeños. Words like "crispy," "golden," "cheesy," "flavorful" can be used.
• •Focus on Shared Experiences: Position tequeños as food for gatherings, celebrations, and sharing with loved ones. Use visuals and language that evoke a sense of community and togetherness.
• •Be Passionate and Proud: Let the love for the product and Venezuelan culture shine through. Share your story, talk about what makes Taquey special, and don't be afraid to show enthusiasm for your tequeños.

Social Perception

Positive for those who know them, Niche but Loved Product, Local Champion, Limited Broader Awareness (currently)

Copy Examples

• •Headline: Taste the Tradition: Real Venezuelan Tequeños, Made with Love. Body: Bring the heart of Venezuela to your table with Taquey! Our authentic tequeños are crafted from a cherished family recipe, bursting with flavor and perfect for sharing. Order yours today and make any occasion a fiesta! #TaqueyLovers #VenezuelanFood #KatyTX
• •Headline: Your Party's Missing Piece? Taquey Tequeños! Body: Don't let your guests go without the ultimate Venezuelan snack! Crispy, cheesy, and oh-so-delicious, Taquey tequeños are guaranteed to be a hit. From family gatherings to big celebrations, we've got you covered. Visit taquey.com! #TequeñoTime #PartyFood #AuthenticFlavors
• •Headline: More Than Just a Cheese Stick. It's a Taquey. Body: Experience the true taste of Venezuela. At Taquey, we pour our passion and heritage into every tequeño we make. Quality ingredients, traditional methods, and a whole lot of love. Discover the difference. #Taquey #VenezuelanHeritage #SimplyDelicious
• •Headline (Bilingual Post Example): ¡Sabor Venezolano en Katy! Venezuelan Flavor in Katy! Body: ¡Hola, familia! Looking for that authentic tequeño crunch and cheesy pull? Taquey brings the taste of home right here to Katy. Perfect for your antojos or to share with friends! Pídelos online. Order online! #TequeñosVenezolanos #KatyFoodies #TaqueyTradition
• •Headline: From Our Family Kitchen to Yours: The Magic of Taquey. Body: We started Taquey to share a piece of our Venezuelan heart with the world. Every bite is a testament to family tradition and the joy of good food. Try our traditional, guava, or chocolate tequeños today! #FamilyRecipe #MadeWithPassion #TaqueyTequeños