Brand Tone

Innovative, Professional, and Efficient

Brand Values

• •Innovation
• •Sustainability
• •Connection

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only describing the NFC technology, emphasize the outcome: making a memorable impression, building connections faster, and reducing waste. The messaging should be benefit-driven.
• •Use Confident and Aspirational Language: Employ strong, forward-looking words like "transform," "elevate," "innovate," and "the future of." This reinforces the brand’s position as a modern solution.
• •Maintain a Clean and Professional Aesthetic: Ensure all visuals (photos, videos, graphics) match the sleek, minimalist design of the product. The visual identity should reflect the brand's values of efficiency and modernity.
• •Be Consistent Across All Channels: The professional yet approachable tone used on LinkedIn should carry over to Instagram and Facebook. While the content format may change, the core personality of the brand must remain the same.
• •Educate, Don't Just Sell: Create content that explains the simplicity and security of using a digital business card. Address potential customer concerns head-on (e.g., "Do they need an app? No!") to build trust and overcome barriers to adoption.

Social Perception

Positive but Niche

Copy Examples

• •Stop Handing Out Cards. Start Making Connections. The last business card you'll ever need is here.
• •(Image/video of a sleek Tappett card tapping a phone) "Your network is your net worth. Make every introduction count with Tappett. Tap to instantly share your socials, portfolio, and contact info. #FutureOfNetworking #SmartBusinessCard #Tappett"
• •In sales, the first impression is everything. Walk into your next meeting with confidence and close deals faster. With a single tap, share your entire professional profile—no more fumbling with paper cards that get thrown away. Are you ready to upgrade your network?
• •Tired of a wallet full of paper? Tappett replaces hundreds of business cards with one sleek, smart card. It's better for your pocket and the planet. Tap, connect, and grow. Learn more at tappett.com.
• •Turn happy customers into 5-star reviews. The Tappett Review Card makes it effortless for your clients to leave positive feedback on Google with just one tap. Boost your online reputation and grow your business.