Brand Tone

Conscious & Responsible, Artisanal & Handcrafted, Authentic & Passionate, Community-Oriented, Innovative & Resourceful

Brand Values

• •Sustainability: This is a core value, evident in their use of upcycled materials, organic ingredients, and a refill program. They aim for a neutral to positive impact on the waste stream.
• •Quality Craftsmanship: Emphasis on hand-cutting, sanding, and polishing bottles, and using high-quality, safe, organic ingredients.
• •Health-Consciousness: Using organic soy wax and phthalate-free fragrances, aiming for products good for our health.
• •Creativity & Resourcefulness: Repurposing discarded bottles into unique candle vessels.
• •Making a Positive Impact: A desire to make my corner of planet Earth just a bit better.

Best Practices

• •Prioritize "Sustainability" in Messaging: Always find a way to weave in the eco-friendly aspect, whether it's the upcycled materials, organic ingredients, or the reduction of waste. This is your strongest unique selling proposition.
• •Emphasize the "Handcrafted" Journey: Share the story of how the candles are made – the sourcing of bottles, the cutting, the pouring. This reinforces the artisanal value and justifies the "luxury" aspect.
• •Speak with Authenticity and Passion: Let the genuine care for the craft and the environment shine through. Avoid overly corporate or generic language. The founder's personal story is a strong asset.
• •Use Evocative Language for Scents and Materials: While being conscious, also appeal to the sensory experience. Describe the "seductive blend of aromatic herbs" or the "freshest" notes of sea minerals, as seen on their site. Connect this to the natural and organic quality of the ingredients.
• •Engage with a Community Focus: Highlight local market participation, the refill program, and collaborations. This builds a narrative of a brand that's not just selling products but is part of a larger movement towards conscious consumption.

Social Perception

Tappan Candleworks is perceived as an eco-conscious and innovative local business. Customers likely appreciate the unique, handcrafted nature of the products and the story behind them (repurposed materials). The brand is seen as environmentally responsible and a positive example of sustainable crafting. There's an appreciation for the aesthetic appeal of the upcycled bottles combined with quality candle making.

Copy Examples

• •Headline: Give Light a Second Life. Our candles are handcrafted in upcycled bottles, because beautiful things shouldn't go to waste.
• •Social Media Post: From discarded bottle to delightful glow. ✨ Each Tappan Candleworks creation is hand-poured with organic soy wax and a passion for sustainability. Find beauty in the unexpected. #UpcycledCandles #SustainableLiving #HandcraftedGoodness
• •Product Description Snippet: Experience the unique character of our [Specific Bottle Type] candle. Once a [beer/wine/liquor] bottle, now meticulously reshaped and filled with our signature [Scent Name] all-natural soy wax. It's more than a candle; it's a statement.
• •About Us Snippet: We believe in making a difference, one candle at a time. Tappan Candleworks was born from a desire to create beautiful, high-quality candles that are kind to you and the planet. We lovingly transform reclaimed bottles into unique pieces that bring warmth and light to your home.
• •Call to Action (Wholesale): Partner with purpose. Turn your empties into eco-luxe branded candles. Tappan Candleworks helps you champion sustainability and offer unique, handcrafted items your customers will love. Let's reduce waste and create something beautiful together.