Brand Tone

Innovative & Tech-Forward, Professional yet Approachable, Efficient & Solution-Oriented, Eco-Conscious

Brand Values

• •Innovation
• •Efficiency
• •Sustainability
• •Connectivity
• •Customization & Branding
• •Ease of Use

Best Practices

• •Stay Benefit-Driven: Always focus on how Tapni solves a problem or improves the user's networking experience (e.g., 'Save time,' 'Make lasting impressions,' 'Reduce paper waste').
• •Maintain an Eco-Conscious Subtext: Regularly, but not overwhelmingly, remind the audience of the sustainability advantage of going digital, reinforcing a core brand value.
• •Highlight ease of use for a broad audience.
• •Emphasize customization and branding options for users.
• •Showcase Tapni's global presence and localized support.

Social Perception

Positive as an Innovative Solution, Practical for Modern Professionals, Growing Global Brand

Copy Examples

• •Get your Tapni today!
• •#Tapni #DigitalBusinessCard #NetworkingReimagined #TechSavvy #EcoFriendlyNetworking
• •Explore Tapni for yourself or your team!
• •Go Tapni.
• •Book a demo to see how we can elevate your corporate networking.