Brand Tone

friendly, enthusiastic, and health-conscious. The language used is accessible and encouraging, aiming to build a community around a shared interest in a healthier, more sustainable lifestyle. Communications on social media are informal and engaging, often using emojis and direct questions to foster interaction.

Brand Values

• •Sustainability
• •Health and Wellness
• •Convenience and Fun
• •Community

Best Practices

• •Always Emphasize "You": Center the copy around the customer's benefits, feelings, and experience (e.g., "Your new favorite drink," "You save money"). This makes the message more personal and compelling.
• •Lead with a Value: Start communications by highlighting a core brand value, whether it's sustainability ("Stop buying plastic"), health ("Guilt-free refreshment"), or convenience ("In seconds").
• •Use an Enthusiastic and Positive Vocabulary: Incorporate words like "joy," "magic," "fresh," "delicious," and "easy" to maintain an upbeat and encouraging tone.
• •Encourage Interaction: Ask questions in social media captions and emails to foster a sense of community and gather user-generated content, which reinforces brand trust.
• •Maintain a Clear "Why": In every piece of copy, from an ad to a product description, subtly remind the customer of the bigger picture—they are not just buying a product, but contributing to a healthier planet and a healthier lifestyle.

Social Perception

The general public and its customers perceive tapjoy.nl as a trustworthy and positive brand. Customers often describe the company as reliable, with a responsive and helpful customer service team. The products are seen as a high-quality, cost-effective, and environmentally friendly alternative to major competitors like SodaStream. The brand is viewed as a fun and modern company that genuinely cares about sustainability and the well-being of its customers.

Copy Examples

• •Stop Buying Plastic. Start Making Magic. Enjoy fresh, sparkling water in seconds. With Tapjoy, you save money, protect the planet, and unleash your creativity. Discover your favorite flavor today!
• •What’s your flavor fantasy? ✨ Create your own healthy, fizzy drinks at home. No plastic bottles, no added sugars. Just pure, bubbly joy. Share your favorite mix in the comments! #Tapjoy #BubblyWater #SustainableLiving
• •Tired of lugging heavy bottles from the store? Get unlimited sparkling water straight from your tap. The Tapjoy starter kit has everything you need to begin your bubble journey. Easy, eco-friendly, and endlessly fun. Order now and get free shipping!
• •Psst... Your Exclusive Summer Flavor Guide Is Here! Hi [Name], ready to elevate your hydration game? We've curated a list of delicious, guilt-free sparkling drink recipes just for our Tapjoy family. From Mojito mocktails to fresh raspberry fizz, discover your new go-to refreshment inside.
• •Your perfect hydration partner. Our BPA-free reusable bottles are designed for your active life and are built to last. Keep your bubbles fresh and your conscience clear. One bottle can save thousands of single-use plastics from our oceans. Make the switch today.