Brand Tone

Inspirational and Professional. It balances a passion for interior design with the authority of an expert. The language is accessible and customer-focused, aiming to guide and advise rather than just sell. On social media, the tone is aspirational and visually driven, while the website adopts a more direct, informative, and value-oriented voice.

Brand Values

• •Quality and Craftsmanship
• •Value for Money
• •Customer-Centricity
• •Passion and Enthusiasm
• •Modern Aesthetics

Best Practices

• •Lead with Inspiration, Follow with Information: Start with the "why"—the feeling, the ambiance, the style. Then provide the "what"—product details, price, and quality specifications. This aligns with the inspirational tone.
• •Emphasize "Quality for Price": Consistently weave the core value proposition of providing high-quality craftsmanship and materials at a competitive price into all communications.
• •Speak as the Expert: Use confident and knowledgeable language. Offer tips, advice, and insights into interior design to build trust and position the brand as an authority.
• •Maintain Visual and Tonal Synergy: Ensure the copy's tone (inspirational, professional) always matches the high-quality, aspirational style of the visuals on the website and social media.
• •Use "Inviting" Calls to Action: Encourage interaction and personal contact. Phrases like "Visit us in our showroom," "Let's discuss your project," or "Get your personal advice" reinforce the brand's customer-centric values.

Social Perception

The public perception of Tapijtenpaleis appears to be that of a specialized, reliable, and price-competitive provider of flooring, stair renovations, and home decor. Their long-standing presence on Marktplaats suggests experience and stability. By profiling themselves on trade platforms like Werkspot, they project an image of a professional company committed to quality and craftsmanship. The lack of widespread negative reviews or complaints in the search results further supports a positive or neutral public perception.

Copy Examples

• •Transform your space, transform your life. Our herringbone PVC floors bring warmth, style, and timeless elegance to any room. Swipe to see the before and discover the difference craftsmanship makes. #PvcVloer #Wooninspiratie #InterieurDesign #Vakmanschap #Tapijtenpaleis
• •Quality You Can Feel, Prices You'll Love. From luxurious rugs to complete stair renovations. Discover our all-in deals and get your free quote today!
• •Tired of your old staircase? Upgrade it in just one day! Our expert team specializes in durable and stylish PVC stair renovations. Get the luxury look without the luxury price tag. Click here to learn more and see our work!
• •Define your space with the 'Diamond' luxury rug. Woven with ultra-soft, high-density fibers, this piece offers both supreme comfort and lasting durability. Its subtle geometric pattern adds a touch of modern sophistication, making it the perfect centerpiece for your living room or bedroom. Elevate your home with true hotel chic.
• •✨ Inspiration Inside: This Month's Hottest Interior Trends & Offers