Brand Tone

Authentic & Traditional, Artistic & Design-Oriented, Quality-Conscious & Craft-Driven, Nostalgic & Heritage-Proud, Inspiring & Warm, Informative & Passionate

Brand Values

• •Heritage & Tradition: Preserving traditional wallpaper manufacturing techniques and historical designs.
• •Craftsmanship & Quality: Commitment to high-quality materials and meticulous, often partly handmade, production processes.
• •Finnish Design: Celebrating and promoting Finnish design identity and history.
• •Authenticity: Offering genuine, traditionally made products with a unique character.
• •Sustainability & Well-being: Using environmentally certified paper, non-toxic pigments, and creating products that contribute to beautiful and healthy living spaces.
• •Artistic Expression: Viewing wallpapers as a form of art that brings joy and personality to homes.

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Tapettitehdas's tone (e.g., authentic, artistic, heritage-proud, warm) with examples of do's and don'ts. This guide should be accessible to everyone creating content.
• •Emphasize Storytelling: Consistently weave in the brand's rich history, the tradition of Finnish design, and the craftsmanship behind the wallpapers. Share the stories of specific patterns or designers.
• •Use Evocative and Sensory Language: Describe the textures, the "hand-painted feel," the richness of colors, and the atmosphere the wallpapers create, appealing to emotions and imagination.
• •Maintain Visual Consistency: Ensure that all accompanying visuals (photography, videography) align with the brand's traditional, artistic, and high-quality aesthetic. The look and feel of the content should reinforce the written tone.
• •Educate and Inspire: Position content not just as product promotion but as a source of inspiration and education on design history, wallpapering techniques, and creating beautiful living spaces, reflecting the brand's passion and expertise.

Social Perception

Tapettitehdas (Pihlgren & Ritola) is perceived as a venerable institution in Finnish design, respected for its commitment to tradition and quality in an era of mass production. Customers and design enthusiasts appreciate the unique aesthetic of their wallpapers, which often feature historical and iconic Finnish designs. The brand is seen as a guardian of cultural heritage, keeping old patterns and manufacturing skills alive. There's an appreciation for the "living cultural heritage" aspect of their products. The ecological aspect and use of safe materials are increasingly important and positively noted.

Copy Examples

• •Headline: Weaving History into Your Home, One Roll at a Time. Body: Since 1930, Tapettitehdas Pihlgren & Ritola has crafted wallpapers that tell a story. Using time-honored printing techniques and original Finnish designs, we bring enduring beauty and authentic character to your walls. Discover a legacy of artistry. Tone Used: Authentic, Traditional, Heritage-Proud.
• •Headline: The Soul of Finnish Design, Printed with Passion. Body: Each Pihlgren & Ritola wallpaper is more than just a pattern; it's a piece of Finnish heritage. From iconic archive designs to vibrant retro classics, experience the unique, hand-painted feel that only traditional craftsmanship can achieve. Transform your space with art that breathes. Tone Used: Artistic, Craft-Driven, Passionate.
• •Headline: Timeless Walls, Today’s Sustainable Choice. Body: Embrace beauty that’s made to last and kind to the earth. Our wallpapers are printed on high-quality, eco-certified paper with non-toxic paints, just as we’ve done for decades. Create a home that’s both inspiring and mindful with Tapettitehdas. Tone Used: Quality-Conscious, Sustainable, Authentic.
• •Headline: Beyond Decoration: Wallpapers with a Story. Body: Step into a world where every design has a past and every roll a unique charm. Our historic factory in Toijala continues a legacy of wallpaper art, bringing warmth, personality, and a touch of Finnish magic to modern interiors. Find your perfect story with us. Tone Used: Nostalgic, Inspiring, Informative.
• •Headline: Crafted by Tradition, Designed for Life. Body: At Tapettitehdas Pihlgren & Ritola, we believe in the enduring power of good design and meticulous craftsmanship. Our traditional rotary printing process imbues each wallpaper with a distinct richness and depth, creating interiors that feel both timeless and deeply personal. Explore our collections and feel the difference. Tone Used: Craft-Driven, Quality-Conscious, Design-Oriented.