Brand Tone

Personal and Passionate, Inspiring and Expressive, Appreciative (of culture and craft), Friendly and Welcoming, Delighted and Whimsical

Brand Values

• •Self-Expression and Individuality
• •Appreciation of Beauty and Craftsmanship
• •Cultural Appreciation
• •Joy in Creativity
• •Accessibility

Best Practices

• •Embrace Storytelling: Continue to weave the founder's journey and the inspiration behind products into your copy. This personal touch resonates well.
• •Use Evocative and Sensory Language: Words like "beautiful," "delicate," "unique," "vibrant," "textured," and "inspire" align with the product and customer experience. Focus on how the products make users *feel*.
• •Maintain a Friendly and Encouraging Voice: Write as if you're speaking to a fellow creative friend. Encourage experimentation and self-expression without pressure.
• •Highlight Uniqueness and Quality: Emphasize what makes Taperlogy products special – the unique designs, cultural inspiration (where applicable), and the quality that customers praise.
• •Stay Visually Consistent: Ensure that the aesthetic of your social media posts, website imagery, and even email marketing aligns with the beautiful, crafty, and slightly whimsical nature of the products. The visual tone is as important as the written one.

Social Perception

Positive, Source of Unique and Beautiful Supplies, Inspiring for Crafters, Good Customer Experience (generally), Associated with Influencers

Copy Examples

• •Headline: Unlock Your Story. ✨ Body: Dive into a world of exquisite washi, delicate papers, and unique rub-ons. At Taperlogy, we believe every thought deserves a beautiful page. Express yourself, one detail at a time. #Taperlogy #JournalingCommunity #CreativeExpression
• •Headline: From Florence, With Love for the Craft. 💖 Body: Inspired by a decade immersed in the beauty of Eastern artistry, Taperlogy brings you curated treasures for your journaling journey. Find what makes your heart write. #JournalLove #StationeryAddict #CulturalInspiration
• •Headline: More Than Just Stickers: It's Your Signature. 🦋 Body: Our unique rub-on transfers and handcrafted embellishments are designed to help you showcase your personality. What story will you tell today? #CraftYourLife #PersonalJournal #TaperlogyFinds
• •Headline: Feel the Joy of Creating. 🎨 Body: Don't just write it, *adorn* it. Taperlogy’s collection is here to sprinkle inspiration on every page. Let your creativity bloom! Shop our new arrivals. #JournalingSupplies #PaperCraft #CreativeJourney
• •Headline: Your Journal, Your Sanctuary, Your Style. 🌿 Body: Discover beautiful tools to make your journaling practice even more personal and inspiring. From vintage-inspired papers to whimsical stickers, Taperlogy has something for every writer. #SelfExpression #JournalInspo #Taperlogy