Brand Tone

Trendy, Youthful, Confident, Edgy, Aspirational, Energetic and Engaging

Brand Values

• •Style Leadership
• •Quality
• •Customer Experience
• •Individuality and Self-Expression
• •Keeping Current

Best Practices

• •Develop a Brand Voice Guide: Document your specific tone (e.g., edgy, confident, youthful), key terminology/slang (and what to avoid), and an overall personality. Ensure all copywriters have access to and use this guide.
• •Know Your Audience Deeply: Understand the language, references, and platforms your target demographic (youth interested in streetwear) uses. Reflect this authentically in your copy.
• •Stay Current with Trends (Authentically): Streetwear and youth culture evolve rapidly. Keep up with lingo, memes, and styles, but only incorporate them if they genuinely fit the brand's voice, avoiding forced or outdated references. Social media monitoring is key.
• •Emphasize Visual Storytelling in Copy: Since fashion is visual, ensure your copy complements and enhances the imagery and videos used. Use descriptive, evocative language that helps the audience imagine wearing the products and feeling the associated lifestyle.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a TikTok video script, or an email newsletter, the tone should be recognizably TAPE. Regular audits of content across platforms can help ensure this consistency.

Social Perception

Go-To Destination for Streetwear, Trendy and Fashion-Forward, A Hub for a Lifestyle, Accessible International Brands

Copy Examples

• •Headline: Levels to This. 🚀 Body: Don't just wear it. Own it. TAPE keeps you on top of the streetwear game. Shop the latest drops online & in-store. #officiallytape #TheHomeOfStreetwear #StyleUp
• •Headline: Your City. Your Rules. Your Fit. 🔥 Body: From fresh kicks to statement tees, TAPE delivers the gear that defines your street style. What's your next look? Explore new arrivals. #TapeFits #StreetCulture #OwnTheLook
• •Headline: Influencer Status: Activated. ✨ Body: Always camera-ready, always content-worthy. If you're not styling, you're slipping. Get your ultimate fit right, only at TAPE. #officiallytape #Trendsetters #FashionDrop
• •Headline: The Vibe is TAPE. 💯 Body: It's more than clothing, it's a feeling. Step into the latest heat from global & local brands. Experience streetwear excellence. Find your nearest store or tap in online. #TheTAPEFeeling #StreetwearEssentials #Drip
• •Headline: New Drop Alert: Straight Fire! 🔥👟 Body: This week's heat has landed. Cop the freshest sneakers, apparel & accessories before they're gone. Don't play yourself. Shop TAPE now. #NewArrivals #officiallytape #StreetStyleZA