Brand Tone

Supportive & Caring, Confident & Knowledgeable, Authentic & Inspired, Friendly & Approachable, Stylish & Practical

Brand Values

• •Comfort
• •Style
• •Quality & Craftsmanship
• •Well-being & Active Living
• •Authenticity & Heritage
• •Customer Focus
• •Emerging Value - Sustainability

Best Practices

• •Prioritize "Comfort and Support" in Messaging: Always weave in the core benefit of Taos's specialized footbeds (like Curves & Pods®) and how they contribute to overall well-being and an active lifestyle. Use benefit-driven language.
• •Speak with Authentic Inspiration: Draw from the artistic, natural, and serene lifestyle of Taos, New Mexico. Use descriptive language that evokes this spirit without sounding forced.
• •Be a Supportive Advisor: Write as if you're a knowledgeable friend who genuinely cares about the reader's comfort and confidence. Offer solutions to common foot-related concerns (e.g., "Tired of sacrificing style for comfort?").
• •Showcase Versatile Style: Emphasize that Taos shoes are not just comfortable but also stylish and suitable for various aspects of a modern woman's life – from casual outings to more dressed-up occasions.
• •Engage and Build Community: Use inclusive language. Encourage user-generated content and interaction. Highlight customer stories and testimonials to reinforce trust and authenticity. Respond to queries and comments with the same friendly and supportive tone.

Social Perception

Go-To for Comfort Seekers, Stylish Comfort Solution, Quality Investment, Trustworthy, Associated with an Active, Casual Lifestyle

Copy Examples

• •Headline: Step into Your Day, Beautifully Supported. Body: From morning errands to evening strolls, our Taos Curves & Pods® footbed technology ensures every moment is lived in comfort. Discover shoes that love your feet back. #TaosFootwear #ComfortInEveryStep
• •Headline: Adventure Awaits. So Does All-Day Comfort. Body: Inspired by the spirit of Taos, our footwear is crafted for your journey. Premium materials, signature support, and style that takes you anywhere. Stand Up and Get Going!™ #TaosStyle #FootFirstDesign
• •Headline: Don't Choose Between Looking Good and Feeling Good. Body: Why compromise? Taos Footwear combines artisan details and fashion-forward designs with the innovative comfort your feet deserve. Experience the difference. #TaosComfort #StyleAndSupport
• •Headline: Your Feet Called. They're Craving Taos. Body: Give your feet the wellness they deserve. With anatomically designed support and plush cushioning, Taos shoes are made to help you move more and live well. Find your perfect pair. #LiveWellInTaos #HappyFeet
• •Headline: Real Comfort, Real Style, Real Life. Body: See how others are #DoingLifeInTaos! Our community knows that true style starts with feeling great. Share your Taos moments and inspire others to step into supportive comfort. #TaosCommunity #AuthenticComfort