Brand Tone

Approachable, Welcoming, Enthusiastic, Passionate, Informative, Helpful, Trendy, Current, and Community-Oriented

Brand Values

• •Quality
• •Accessibility
• •Customer Focus & Education
• •Holistic Beauty & Lifestyle
• •Discovery and Variety

Best Practices

• •Stay Enthusiastic & Passionate: Always convey a genuine love for the products and the world of Asian beauty. Use positive and inviting language.
• •Be Informative but Approachable: Share knowledge about ingredients, benefits, and trends in a way that's easy to understand and not intimidating, like a helpful friend.
• •Foster Community: Encourage interaction, ask questions, and feature user-generated content (with permission) to make customers feel like part of the Tao's family.
• •Highlight Variety & Discovery: Emphasize the extensive range of products and the joy of finding new favorites, positioning Tao's as a place for exploration.
• •Focus on the "Feel Good" Aspect: Connect beauty products with overall well-being and a positive lifestyle, reinforcing the idea that looking good helps you feel good.

Social Perception

Go-To Destination, Treasure Trove, Knowledgeable & Helpful Resource, Community Hub, and Positive Shopping Experience

Copy Examples

• •Headline: Discover Your Next Holy Grail! ✨ Body: Tired of the endless search? At Tao's, we've curated the best of Asian beauty, from viral sensations to timeless classics. Our friendly team is here to help you find *your* perfect match. Come explore! #TaosBeauty #AsianSkincare #BeautyFinds
• •Headline: Unlock the Secrets of J-Beauty & K-Beauty 🗝️ Body: From gentle cleansers to powerful serums, Tao's brings you the innovative formulas and beloved ingredients that make Asian beauty so effective. Not sure where to start? We love sharing our faves and tips! Visit us in-store or online. #Kbeauty #Jbeauty #TaosBoston #SkincareCommunity
• •Headline: More Than Just Beauty – It's a Lifestyle. 🌿 Body: At Tao's, we believe feeling good is looking good. Beyond amazing skincare and makeup, discover unique lifestyle treasures, from calming teas to delightful snacks, that help you create your own sanctuary. #TaosLifestyle #AsianBeauty #SelfCare #BostonShopping
• •Headline: Your Boston Hub for All Things Asian Beauty! 💖 Body: So happy to be your go-to spot for the latest and greatest in Asian skincare and makeup! We're always adding new and exciting products. What are you hoping to find on your next Tao's trip? Let us know! #TaosFinds #BostonBeauty #AsianCosmetics
• •Headline: Glow Up Alert! ✨ Our Latest Obsessions Have Arrived. Body: We’re buzzing about our newest arrivals! 😍 From that viral TikTok serum to the J-Beauty sunscreen everyone’s talking about – come see what’s new at Tao's and let our team guide you to radiant results. #TaosBeautyHaul #TrendySkincare #AsianBeautyExperts