Brand Tone

Friendly, personal, enthusiastic, warm, engaging, playful, and cheeky.

Brand Values

• •Passion
• •Quality and Craftsmanship
• •Customer Connection
• •Positivity and Joy
• •Authenticity

Best Practices

• •Maintain a Personal Touch: Always write as if you're talking to a friend. Use "we" and "you" to create a direct and personal connection. Share personal anecdotes or behind-the-scenes moments when appropriate.
• •Embrace Your Niche: Continue to use language and humor specific to the book-lover and "BookTok" community. This shows you understand and are a part of the culture, not just selling to it.
• •Highlight Quality and Passion: In product descriptions and posts, always circle back to the passion and craftsmanship that goes into each item. Words like "handmade," "passion project," and "high-quality" reinforce your brand values.
• •Encourage User-Generated Content: Actively ask customers to share photos of their products. Re-sharing this content not only provides social proof but also reinforces the community aspect of your brand.
• •Stay Consistent Across Platforms: While the format may change (e.g., a short, punchy TikTok vs. a more detailed Facebook post), the friendly, enthusiastic, and slightly cheeky tone should remain consistent across all channels.

Social Perception

Highly positive; customers perceive Tanyprint as a source of unique, high-quality gifts and personal items for book lovers. It's seen as a trustworthy and reliable small business that cares about its products and customers, successfully integrated into the #BookTok community, and fosters an emotional connection through its personal story.

Copy Examples

• •Your next chapter deserves a beautiful beginning. Our Reading Journal is here to hold all your literary adventures, from the characters you’ll love to the worlds you’ll explore. With over 400 pages, there's room for every story. Let's get reading! 📖✨
• •For the reader who isn't afraid to get a little spicy. 😉 Our 'Probably Reading Smut' bookmark saves your page while you dive into the steamy scenes. The perfect gift for your book club bestie (or yourself!).
• •Your laptop, water bottle, and kindle are looking a little bare! Let's fix that. Create your own pack of our vibrant, durable stickers and show off your bookish personality. What will you decorate first?
• •From our little seaside town to your bookshelf! 👋 We're Jesse, Bea, and Reuben, the team behind Tanyprint. Every order is designed, printed, and packed with a whole lot of love (and a little help from Reuben's expert sticker-placing skills!). Thank you for supporting our dream!
• •Escape into a new story with the perfect accessories. For a limited time, get 15% off all bookmarks and stickers. Use code BOOKWORM at checkout and let the adventures begin!