Brand Tone

Playful, Artistic, Vibrant, Handmade, Nature-Inspired, Approachable, and Witty

Brand Values

• •Creativity & Originality
• •Joy & Upliftment
• •Quality Craftsmanship
• •Connection
• •Sustainability & Eco-consciousness
• •Social Justice & Community Support
• •Curiosity & Lifelong Learning

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of Tanya Madoff's voice: playful, artistic, vibrant, friendly, witty, and nature-loving. Include "do's and don'ts" for language and style.
• •Embrace Storytelling: Share the inspiration behind designs, the handmade process, or the "Art for a Wild World" philosophy. Personal anecdotes (like those on Substack or her "About" page) resonate with the brand's value of connection.
• •Use Keywords Consistently: Integrate terms like "vibrant," "playful," "handmade," "eco-friendly," "joyful," and "witty" naturally into product descriptions, social media, and website copy to reinforce brand identity.
• •Maintain Authenticity in Engagement: When responding to comments, reviews, or messages, use the same friendly, personal, and appreciative tone seen in her Etsy review responses. Avoid overly corporate or generic language.
• •Visual and Textual Harmony: Ensure the copywriting complements the visual style of her art. If the art is colorful and whimsical, the language should be too. This creates a cohesive and immersive brand experience.

Social Perception

Customers perceive the products as high quality, unique, and delightful. Recognized as a skilled artist and designer, particularly for her vibrant and playful style. Customers appreciate supporting a small, independent, woman-owned business. Perceived as approachable and engaged with her audience. Her earth-friendly practices likely resonate positively with environmentally conscious consumers.

Copy Examples

• •Instagram Post (showcasing a new art print): Chase away the grey with a splash of pure joy! 🌈✨ My new 'Wild Bloom' art print is here to bring vibrant energy and a touch of playful wonder to your walls. Hand-drawn with love and printed on beautiful, eco-friendly paper. Tap to shop and let a little wild into your world! #TanyaMadoffArt #ArtForAWildWorld #ColorfulHome #HandmadeHappiness #SupportSmallArt
• •Product Description (for a witty button): Say it loud, say it proud, say it with a button! 😉 This little piece of flair is packed with personality and handmade in my sunny San Francisco studio. Perfect for your denim jacket, backpack, or anywhere you need a tiny dose of wit. Grab yours and spread some smiles! #WittyButtons #HandmadeAccessory #StatementPiece #TanyaMadoffDesigns #UniqueGifts
• •Email Newsletter Snippet (announcing new tea towels): Hello art lover! 🎨 Get ready to make your kitchen the happiest room in the house! My new collection of vibrant, nature-inspired tea towels has just dropped. Each one is a little piece of art, designed to bring joy to your daily routine and made with eco-conscious materials because we love our planet! Explore the collection: [Link] #FunctionalArt #KitchenJoy #TanyaMadoff #SurfacePatternDesign #EcoFriendlyLiving
• •Website Banner (for Art Licensing): Let's Create Something Wonderful Together! ✨ Tanya Madoff offers unique, vibrant surface pattern designs and illustrations ready to bring your products to life. Infuse your brand with art that’s joyful, uplifting, and full of playful charm. Explore licensing opportunities. [Link to Licensing Page] #ArtLicensing #SurfaceDesign #PatternPlay #CreativeCollaboration #TanyaMadoff
• •Etsy Shop Announcement (general): Hello, lovely people! 👋 Thanks for stopping by my little corner of colorful creations! From whimsical art prints to quirky buttons and cozy knits, everything here is handmade with a whole lot of love and a sprinkle of San Francisco sunshine. Your support for this small, woman-owned business means the world! 💖 #HandmadeWithLove #TanyaMadoffEtsy #ShopSmall #ArtisticGifts #MadeInSF