Brand Tone

Authentic & Passionate, Inspirational & Uplifting, Personal & Approachable, Appreciative & Calm, Descriptive & Evocative

Brand Values

• •Creativity & Self-Expression
• •Joy & Positivity
• •Connection
• •Quality & Craftsmanship
• •Authenticity
• •Nature & Inspiration

Best Practices

• •Always Write from the Heart: Infuse your passion for art and your personal connection to each piece into your descriptions and posts. Authenticity resonates.
• •Use Evocative & Sensory Language: Describe not just what the art looks like, but what it *feels* like. Use words that appeal to emotions and senses (e.g., "vibrant," "serene," "joyful," "whispers," "dance of light").
• •Maintain a Positive and Uplifting Voice: Even when discussing challenges or deeper emotions, frame them within a context of beauty, growth, or the positive impact of art.
• •Engage Personally and Appreciatively: When responding to comments or writing newsletters, use a warm, approachable tone. Express gratitude for support and interest in your work.
• •Tell the Story Behind the Art: Share inspirations, the creative process, or the emotions you aimed to convey. This adds depth and helps your audience connect with the artwork and you as the artist on a more personal level.

Social Perception

Talented & Skilled Artist, Evocative & Emotional Art, Inspiring Creator, Positive & Engaging Presence, High-Quality Artwork

Copy Examples

• •Instagram Post (New Artwork): "Lose yourself in the vibrant depths of 'Ocean's Whisper'. 🌊 ✨ This piece was born from a memory of calm seas and the gentle dance of light on water. I poured my heart into capturing that feeling of peace and vastness. May it bring a wave of tranquility to your space. Available now - link in bio to explore."
• •Email Newsletter Subject: "New Hues of Happiness: Fresh from the Studio!" Body Snippet: "Hello art lover, I'm so excited to share a burst of new energy from my studio! This week, I've been exploring a palette inspired by a blooming spring garden, and the resulting pieces are just filled with joy. I hope they make you smile. Click here to see the latest creations..."
• •Product Description (Website): "Title: 'Ephemeral Dream'. This original abstract painting is an invitation to pause and reflect. Layers of rich acrylics and subtle textures create a sense of depth and wonder, capturing a fleeting moment of beauty. Each brushstroke is an expression of intuitive feeling, designed to bring a unique and soulful energy to your home. Dimensions: 24x36 inches. Medium: Acrylic on Canvas."
• •Facebook Ad Copy: "Searching for art that speaks to your soul? ✨ Discover Tanya Johnston Art and bring home a piece that's more than just a painting – it's a feeling. Original abstract art and vibrant prints designed to uplift and inspire. Shop the collection today and find your perfect burst of color!"
• •TikTok Video Caption (Process Video): "Watch the magic happen! ✨ Layer by layer, color by color, bringing this piece to life. It's all about trusting the process and letting the emotions flow onto the canvas. What does this piece make you feel? #abstractart #artprocess #creativejourney #tanyajohnstonart #artistsoftiktok"