Tono de Marca

approachable, relatable, and encouraging

Valores de Marca

• •Creativity and Self-Expression
• •Family and Parenthood
• •Authenticity and Relatability
• •Empowerment and Growth
• •Joy and Celebration

Mejores Prácticas

• •Stay True to Your Story: Continue to share personal anecdotes and the "why" behind your work. Authenticity is your greatest asset.
• •Use Humor Wisely: Keep the tone light and humorous, especially when discussing challenging topics. This makes your content more engaging and relatable.
• •Engage with Your Audience: Respond to comments and messages with the same warmth and approachability that defines your brand.
• •Keep it Simple: Use clear, straightforward language that is easy for busy parents to digest. Avoid jargon or overly formal phrasing.
• •Focus on Solutions and Connection: Frame your content around how it helps or connects with your audience. Whether it's a book that solves a problem or a post that makes someone feel seen, the focus should always be on the reader.

Percepción Social

The public perceives Tanya Harvey as a down-to-earth and insightful author who understands the realities of modern parenthood. Her books are seen as practical tools for parents, and her personal story is viewed as inspiring. She is seen as a trustworthy and empathetic figure genuinely committed to helping families.

Ejemplos de Copy

• •Tired of the potty-training battles? Turn frustration into fun with a story that gets to the bottom of it all. For a giggle and a win, this book is a must-have for every parent's toolkit.
• •Survive the holiday chaos with a smile! This book is a hilarious and heartwarming reminder that the best part of the season is the memories we make, even when things don't go as planned.
• •From corporate life to creative chaos, my journey has been a wild ride. But finding the courage to chase my dreams has been the greatest adventure. What's a dream you're ready to bring to life?
• •I believe that life is too short not to do what you love. As a children's author and mom of two, I'm passionate about creating stories that bring families together and inspire a little more joy in the everyday.
• •A Story for Every Family Struggle (and a Laugh for You!)