Brand Tone

Artistic, Authentic, and Mythical

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Individuality and Self-Expression
• •Storytelling

Best Practices

• •Lead with the Story: Always begin with the inspiration or narrative behind the piece or collection. Whether it's a myth, a flower, or an animal, the story is the hook that engages your audience and sets your brand apart.
• •Use Evocative, Sensory Language: Instead of just describing a product's features, use words that evoke a feeling, a place, or an era. Terms like "ancient," "whisper," "forged," "talisman," and "lunar" reinforce the mythical and artisanal tone.
• •Emphasize the 'Handmade' Aspect: Consistently remind your audience that each item is crafted by hand. Use phrases like "forged by hand," "artisan-made," "one-of-a-kind," and "perfectly imperfect" to highlight the value of craftsmanship.
• •Speak from a Personal, Artistic Perspective: Write as the artist, not a faceless company. Use "I" and "my" to share your creative process, thoughts, and inspirations. This builds authenticity and a stronger connection with your audience.
• •Define Your Customer as an Individual: Address your audience as discerning individuals, mystics, story-lovers, or nature-seekers. This makes them feel understood and part of an exclusive community that values art and individuality over fleeting trends.

Social Perception

The public and customer perception of Tanya 17 is overwhelmingly positive, viewing it as a high-quality artisan brand. Customers and followers praise the uniqueness and high quality of the craftsmanship. The brand is perceived as a legitimate artistic endeavor, with followers engaging with the creative process. Tanya 17 is seen as a niche creator for a discerning audience that values art, mythology, and handmade quality, adding to its exclusive appeal.

Copy Examples

• •Whispers from the ancient woods, captured in silver and bronze. Our new 'Forest Soul' collection is here. Wear the cunning of the fox, the wisdom of the owl, and the spirit of the untamed. Each piece is a handmade talisman, waiting to share its story with you.
• •Follow the pull of the tides with our Lunar Cycle pendant. Hand-forged in sterling silver, this piece isn't just an accessory; it's a connection to the cosmos and the quiet magic of the night sky. A personal amulet for the modern mystic.
• •From raw metal to a finished piece of art. Here, a small bronze bird comes to life, heated and hammered into shape. It’s a slow, deliberate process, infusing every piece with intention and a part of my own story. This is the heart of handmade.
• •Are you drawn to the old gods and ancient tales? Our jewelry is forged from myths and legends. Each ring and pendant carries the echo of a forgotten story, designed for those who find magic in history. Discover your personal legend with Tanya 17.
• •Tanya 17 was born not in a workshop, but in the heart of nature and the pages of ancient books. I believe jewelry should be more than decoration; it should be a story worn on the skin. Every piece is crafted by my hands, for the individual who walks their own path and cherishes the beautifully imperfect.