Brand Tone

Friendly, Reliable, and Customer-Focused

Brand Values

• •Customer Service Excellence
• •Product Accessibility and Range
• •Reliability and Trust

Best Practices

• •Prioritize Service and Speed: Always mention key service benefits like "fast, free delivery" and "excellent customer service" in your copy. These are your strongest selling points according to customers.
• •Maintain a Friendly and Approachable Tone: Use conversational and helpful language. Phrases like "We're here for you" or "Got a question?" reinforce your customer-focused value.
• •Leverage Trust Signals: Regularly include mentions of your brand's experience ("since 1999") and positive ratings ("Top Rated Seller") to build confidence with new customers.
• •Keep it Simple and Direct: Focus on the practical benefits for the customer—getting the product they want, quickly and reliably. Avoid overly aspirational or complex language. The copy should be as efficient as your delivery service.
• •Highlight Product Authority: Emphasize your position as a leading distributor of brands like Australian Gold. This showcases specialization and assures customers they are buying from a knowledgeable source.

Social Perception

The brand is perceived as a highly positive, efficient, and reliable online retailer, primarily known for super fast delivery and quality products. It is a go-to source for specific tanning products like Australian Gold, with a strong positive reputation and seen as a dependable distributor rather than a luxury or lifestyle brand.

Copy Examples

• •Your Glow, Delivered Fast. Don't wait for the sun. Get your favorite Australian Gold tanning lotions with free, speedy UK delivery. Order today, glow tomorrow.
• •The UK's Trusted Source for Your Perfect Tan. For over 20 years, we've been delivering top-quality tanning products and outstanding service. See why we're a Top Rated Seller and find your perfect shade today.
• •Effortless Tanning Starts Here. From sun-kissed to deep bronze, achieve your desired look with our extensive range of indoor and outdoor tanning lotions. Enjoy an easy shopping experience and free delivery on all orders.
• •Questions About Your Tan? We're Here to Help. Choosing the right tanning product can be tricky. Our friendly customer service team is always happy to help you find the perfect match for your skin and tanning goals.
• •Get That Holiday Feeling, Faster. Dreaming of a golden glow? We bring the best tanning products directly to your door. With fast, free shipping, that vacation radiance is just a click away.